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Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
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Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
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The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
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Cyber 5 Performance: Results from Black Friday & Cyber Monday 2021
Results from Black Friday & Cyber Monday 2021: get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. Summary Get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. See how your performance stacks up against the […]
Q3 2021 CPC Report
Join Pacvue to get a first look at Amazon Advertising performance data from Q3 2021 and see how your ads performance stacked up against the benchmarks. Summary See how your performance stacked up against the benchmarks, as we take a deep dive into the largest dataset of Amazon Advertising metrics, based on hundreds of Pacvue […]
Best Practices for Maximizing Revenue on Your Amazon Store
Strategies to maximize revenue on your Amazon store, including how to create a high-quality Amazon store for your brand, how to launch new products for the holiday season, and differences between a high-performing vs low-performing Amazon store. Summary The importance of an optimized Amazon brand store is increasing every quarter, with stores updated within the […]
Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns
Learn how to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.
Pacvue Fireside Chat: Will the Holiday Crunch End? Preparing for Year-Round Omnichannel Success
Watch this interview with Blake Kidd, Director of Search and Marketplaces at Rise Interactive, a full-service digital marketing agency and proud Pacvue partner, to learn quick tips about preparing your digital shelf for the holiday crunch and more importantly year-round omnichannel success. Blake discusses the importance of implementing an omnichannel tech solution that brings all […]
Getting Started on Best Buy
How to build brand awareness, promote new products, and test ad campaigns on BestBuy.com to capture early learnings before the competitive holiday season.
How Alcohol Brands Can Optimize Retail Media
Current look at the alcohol eCommerce landscape, what types of content brands need to get started, advertising opportunities and rules alcohol brands need to know, and how to get started on Instacart.
Tale of Two Recoveries: How to win the hybrid return to work and school
Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have an eCommerce advertising strategy in place to win the hybrid trend in the long term.
Amazon DSP: Tips for Success
Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle […]
Retail Media Mythbusters: What Would You Believe?
Retail media is set to account for one in eight digital ad dollars in the US by the end of 2021, but with all the new retail media platforms and ad types, what’s myth vs fact?
Q2 2021 CPC Report: Amazon + Walmart Performance Data
Q2 2021 advertising data from Amazon and Walmart to help brands make sense of the current trends and respond to shifts in the market.
Hear From the Experts: 5 Strategies To Apply From Ecom World 2021
Knowledge, tactics, and strategies shared from eCommerce experts at Ecom World 2021 to take your eCommerce business to the next level.
Awards & Recognitions
