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Retailer News
Read time 2 minutes
December 10, 2024

Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]

Amazon Rufus AI Blog Cover
Data & Insights
Retailer News
Read time 9 minutes
August 23, 2024

Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand

In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]

Cookies are back- What it means for Retail Media
Retailer News
Strategy & Trends
Read time 5 minutes
July 25, 2024

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

Weekly Retail Roundup 7 June 2024
Retailer News
Weekly Recap
Read time 4 minutes
June 7, 2024

June 7 Weekly Retail Roundup 

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.  In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Retailer News
Weekly Recap
Read time 3 minutes
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Retailer News
Strategy & Trends
Read time 6 minutes
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Retailer News
Weekly Recap
Read time 4 minutes
May 17, 2024

May 17th Retail Media Roundup

From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

Product Updates
Retailer News
Strategy & Trends
Read time 7 minutes
May 17, 2024

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers

Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

Retailer News
Weekly Recap
Read time 4 minutes
May 10, 2024

May 10th Retail Media Roundup

Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024

Data & Insights
Retailer News
Strategy & Trends
Read time 9 minutes
May 8, 2024

Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024

Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.

Retailer News
Strategy & Trends
Read time 4 minutes
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Retailer News
Strategy & Trends
Read time 7 minutes
April 3, 2024

Reach New Audiences with Amazon Streaming TV and Sponsored TV 

Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands.  According to Insider Intelligence, over 115 million households […]

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