Seizing the CPG Moment: Discover how leading brands are winning Grocery and Health & Household with multi-platform strategies and precision targeting in H2 2026.

Why Aggregators Need Ad Tech to Scale

Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many times across a bunch of different locales. And that’s why they are turning to ad tech to achieve goals related to scalability and optimization.


Awards & Recognitions

Amazon AdTech Reseller Badge