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Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
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Changes to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
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Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
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11 min readAmazon Ads Strategy: How to Respond to COVID-19
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
3 min readTop 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
4 min readHow to Get Started with Instacart Featured Products
Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.
5 min readRetaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel
If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.
4 min readHow to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
6 min readWhere eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
3 min readFour Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
5 min readHow Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
5 min readHow to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
4 min readNew Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
2 min readNumber one tool for Amazon Advertising according to David Zimmerman, PPC expert
According to David Zimmerman, PPC expert, Pacvue is the number one tool for Amazon Advertising.
5 min readWhy Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
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