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Data and Insights
Strategy & Trends
< 1 min read
August 20, 2020

Pacvue Holiday Q4 Planning Guide

Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.

Retailer News
2 min read
August 20, 2020

Amazon Update to Sponsored Brand Broad Match Keywords

The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.

Strategy & Trends
5 min read
August 20, 2020

Sponsored Display: Amazon’s Newest Ad Unit

Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.

Strategy & Trends
4 min read
August 20, 2020

How to Prepare Your Advertising for Prime Day 2020

Strategies you can use for this year's Prime Day

Strategy & Trends
6 min read
August 20, 2020

What Prime Day can Teach Advertisers about Preparing for Q4

Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?

Strategy & Trends
4 min read
August 20, 2020

Invest Smarter on Prime Day: 4 Marketing Strategies

On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.

Strategy & Trends
2 min read
August 20, 2020

Top 5 Learnings from Salsify’s DTS 2019

Pacvue President Melissa Burdick led a panel discussion on “Advertising on Amazon for Maximum Impact”

Retailer News
< 1 min read
August 20, 2020

Walmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program

Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.

Retailer News
Strategy & Trends
< 1 min read
August 20, 2020

Retail Dive: WSJ: Amazon tests private label pop-ups on product pages

from an article that originally appeared in Retail Dive

3 min read
August 20, 2020

How to Use Amazon’s New Advertising Unit to Boost Your Business

The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.

Data and Insights
Strategy & Trends
3 min read
August 19, 2020

Benchmarking Ad Performance on Walmart versus Amazon

In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.

Strategy & Trends
4 min read
August 17, 2020

How to Set Up Effective Back to School Campaigns

This year’s Back to School season is going to be unique.

Awards & Recognitions