Measure & Scale What Drives Growth

Incrementality measures the true net-new sales generated by advertising, separating baseline demand from paid media impact.

Instead of relying on platform-reported ROAS, incrementality models isolate:

• Organic demand
• Seasonality
• Pricing and promotions
• Operational factors
• Halo effects

This ensures brands understand whether media is driving real growth—or simply capturing demand that would have occurred anyway.

Incremental ROAS (iROAS) measures the true incremental revenue generated per advertising dollar. Unlike traditional ROAS, which credits all attributed sales, iROAS isolates net-new lift.
This allows brands to:

• Validate real business impact
• Compare true performance across retailers
• Allocate budgets based on proven incremental return

It shifts measurement from attribution-based reporting to validated revenue growth.

Attribution assigns credit based on clicks or impressions, often overstating media impact. Incrementality isolates baseline demand and measures true lift caused by advertising.
This distinction matters because attribution:

• Can over-credit branded search
• Misses halo effects
• Inflates perceived performance

Incrementality provides a more accurate view of net-new growth driven by media investment.

Pacvue uses multi-variable modeling to isolate incremental performance across retailers.
The model separates:

• Baseline demand
• Seasonality and trend shifts
• Pricing and promotional activity
• Inventory and operational signals

By accounting for these variables, Pacvue quantifies true incremental lift rather than relying solely on attribution data.

Yes, Pacvue measures incrementality across multiple Amazon ad formats.
Using its iROAS and Incrementality Console, Pacvue evaluates incremental impact across:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon DSP

By comparing ROAS to true incremental return, Pacvue helps brands understand which channels drive new demand versus capture existing sales, enabling smarter budget allocation within Amazon.

Incrementality identifies which campaigns generate real net-new growth. With this insight, brands can:

• Shift spend toward validated lift drivers
• Reduce funding for demand-shifting tactics
• Prevent overinvestment in low-impact campaigns

This ensures capital flows toward strategies that truly expand revenue, not just capture existing demand.

Yes, Pacvue supports ASIN-level incremental analysis, allowing brands to evaluate lift at a granular product level.
This enables teams to:

• Align investment with profitable ASINs
• Detect cannibalization across products
• Optimize media to protect incremental profitability

ASIN-level incrementality ties measurement directly to financial performance.

Incrementality detects diminishing returns early, signaling when incremental lift begins to taper off.
Brands can:

• Avoid scaling saturated campaigns
• Identify non-incremental spend
• Optimize toward high-impact tactics

By focusing on measurable lift, brands prevent overspending on strategies that inflate metrics but fail to drive true growth.

Pacvue links incremental lift modeling to financial outcomes, connecting media impact to revenue and margin signals.
Brands can:

• Tie lift to incremental profit impact
• Prioritize high-profit growth strategies
• Validate ROI at the P&L level

This ensures growth initiatives strengthen profitability—not just top-line performance.