Ocado Joins the Retail Media Race with the Launch of Ocado Ads
Ocado Retail, one of the UK’s fastest-growing retail grocers, has launched its own retail media network, Ocado Ads. The platform offers brands access to granular audience insights and full-funnel onsite and offsite placements, including Connected TV ads. The Ocado Ads platform is powered by Zitcha, an Australian retail media platform offering retailers like Leroy Merlin and Coles a robust onsite and offsite retail media engine.
Thrive Market Tests Retail Media Utilizing Instacart Carrot Ads
Health food marketplace Thrive Market announced a partnership with Instacart earlier this week. The partnership sees Thrive utilizing Instacart Carrot Ads technology to power its retail media offering. While small, Thrive Market has 1.5 million members and serves as a great testing ground for Instacart utilizing its in-house retail media tech offering as a white-label solution. It’s a win-win for both businesses: Thrive Market opens a new retail media revenue stream, and Instacart gets additional shopper data to improve its personalization plus additional revenue through a white-labeled tech offering.
Ads are Coming Soon to Rufus, Amazon’s New Shopping Assistant
It was only a matter of time. According to Amazon Ads’ latest product release, Sponsored Ads placements may start appearing in Rufus. Rufus, Amazon’s new AI-powered shopping assistant, helps users find products in the Amazon app. For now, Sponsored Ads will only appear in the US and will not be included in the metrics advertisers receive from Amazon, which may pose challenges.
Pacvue Enters the Next Chapter with New CEO Rahul Choraria
In Pacvue news, we announced earlier this week that Rahul Choraria has stepped into the CEO role following the incredible work of our Co-founder and CEO since 2019, Sandeep Kella, who has been appointed to Executive Chairman of the Board to oversee the overall strategic direction of the company, alongside two new high-profile board appointees, Harry Shum and David Karnstedt. Read the full press release here.
“I am honored to step into the role of CEO at Pacvue and build on the incredible foundation laid by Sandeep and the team. We have a unique opportunity to connect and unify the thriving, but fragmented, retail media ecosystem, and will continue to invest heavily into product innovation and global partnerships. Our vision remains the same – to help our customers win in Commerce through our innovative and connected software suite.”
Pacvue on Tour
Event season is here! The Pacvue team is excited to hit the road to meet our customers in our booths, at our happy hours, or in a 1:1 meeting. Here’s where we’ll be over the next few weeks:
- September 17-19, Amazon Accelerate: The Pacvue team is excited to return to Seattle for another year of connecting with sellers, new product announcements, actionable speaker sessions, and more. You can connect with the team 1:1 here.
- September 18-19, DMEXCO: The next stop is Cologne for DMEXCO! If you’re selling products online or using retail media to scale your revenue goals in Europe, you’ll want to meet with the Pacvue team to hear their expert insights on scaling commerce media across Europe. Connect with the team here.
- October 7-9, Groceryshop: The Pacvue Team is heading back to Groceryshop for another year of fresh insights from industry leaders, happy hours, lunches, meetings, networking, and more. You can find Pacvue at booth #A710, at our lunch with Walmart Connect on October 7 (express interest), or at our happy hour on October 8 (express interest). Book time with the team here.
