Pacvue Wins 2024 MarTech Breakthrough Award for Campaign Management Innovation
We’re excited to announce that Pacvue has won the 2024 MarTech Breakthrough Award for Marketing Campaign Management Innovation! At Pacvue, innovation is at the core of everything we do. But how exactly are we making campaign management easier for brands and agencies?
In June, we announced Copilot, an AI commerce companion that follows advertisers through the Pacvue platform to provide real-time analysis, simplify reporting, and streamline workflows. With AI-based campaign optimization, you can dynamically adjust bids, budgets, and targeting for optimal performance across all ad types, reduce time spent on campaign management, and manage spend based on stock product volume. Additionally, our Budget Manager automates monthly and daily budget pacing, ensuring campaigns meet their goals efficiently. Want to see it for yourself? Book time here.
Target Digital Sales Up in Q2
Target released its Q2 earnings earlier this week and showed some positive growth in digital sales. Overall, comparable sales were up 2%, and Digital Comparable Sales were up 8.7%, thanks to solid growth in Drive Up and same-day delivery services. Target Circle, Target’s exclusive member club, grew by two million users in Q2, likely attributed to Target hosting member-only shopping events.
Deadline Coming Up to Add Images to Sponsored Brands Campaigns
Amazon’s deadline to add images to Sponsored Brands campaigns is fast approaching. All brands currently running Sponsored Brands ads will be required to have a custom image by next Friday, August 30. This means no more ASIN-Only Sponsored Brands Campaigns, as every campaign will require a unique image. Here are five steps your team can take this week to ensure compliance:
- Review Current Campaigns: Firstly, it’s imperative that brands manually review all existing campaigns to accurately identify which campaigns lack custom creatives and need to be updated.
- Develop Custom Creatives: To ensure compliance with the new regulations, brands must develop custom creative elements for their campaigns. These images should reflect their overall brand and the season, if applicable. To accomplish this, brands may need to hire graphic designers, photographers, or videographers.
- Integrate Custom Creatives: Brands should then update their campaigns with the new creative assets. Each ad must be visually appealing and accurately represent your brand and products.
- Test and Optimize: Once the new creatives are in place, monitor the performance of your campaigns. A/B testing different creatives can help identify what resonates best with your audience, allowing you to optimize for better results.
- Link to the brand store: Linking to the brand’s store is a best practice for Sponsored Brands campaigns. While making these changes, this may be an excellent opportunity to review and optimize your overall brand store to ensure it is providing an optimal customer experience.
Prime Big Deal Days is Back this October
Amazon confirmed that Prime Big Deal Days is back again this October to kick off the holiday shopping season, although Amazon did not announce the dates. Building on the success of last year’s event, brands should start preparing now to capitalize on the increased traffic and sales.
While competition has generally been lower during Prime Big Deal Days than the July Prime Day event, CPCs still spike, and ad spending ramps up. But how do you turn the momentum from the event into holiday season success? Pacvue teamed up with the Monks team to provide insights for planning the upcoming holiday season, including Black Friday, Cyber Monday, and Prime Big Deal Days. Check out the article here.
Maximizing Your Reach: An Introduction to Walmart Onsite Display
Did you hear the news last week? Walmart Connect grew 26% in Q2 2024, including 30% growth for Walmart Connect in the U.S., with no signs of slowing down.
If you’re looking to get started or maximize your reach on Walmart, join Pacvue and Walmart Connect on September 10 at 10 am PDT to learn about Walmart Onsite Display’s robust targeting options, flexible budgets, and real-time campaign management to reach online and in-store customers.
