Tag: Data & Insights
8 minutes
2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
4 minutes
Budget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
4 minutes
Takeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
10 minutes
How CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
4 minutes
Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
7 minutes
A Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
6 minutes
Key Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
3 minutes
Quick Tips for Amazon Prime Day 2022
This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.
5 minutes
A Complete Conquest Advertising Guide for Retailers
This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.
3 minutes
Amazon Prime Day Strategies to Increase Sales
This post covers strategies and areas to look after when preparing for this year’s epic Amazon Prime Day shopping event.
3 minutes
Reducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction
In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.
4 minutes
The Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
Awards & Recognitions
