Tag: Data & Insights
5 minutes
Five Key Takeaways for Advertisers from Prime Day 2025
Amazon Prime Day 2025 marked a historic shift—spanning four full days and setting new benchmarks for retail media performance. Advertisers faced both greater opportunities and bigger challenges as shopper behaviors, ad spend, and competition evolved. Drawing from Pacvue and Helium 10’s latest data, here’s a first look at what made Prime Day 2025 unique—and what […]
6 Ways to Leverage AI to Supercharge Performance
With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon this Prime Day demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.
1 minute
Inside Retail Media: 1-on-1 with Harvey Ma, VP & GM at Sam’s Club
Discover how Sam's Club drives bottom-line impact for brands & agencies in this actionable, tell-all interview!
1 minute
What to Measure & How to Win in the World of Retail Media
The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
Q1 2025 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
Q4 2024 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
5 minutes
How to Use Predictive Tools for Post-Holiday Amazon Inventory Management
Discover how Pacvue's predictive tools simplify post-holiday Amazon inventory management - forecast demand and recover lost revenue in 2025.
9 minutes
Pacvue’s 2024 Year in Review: Innovation That Meets the Pace of eCommerce Change
See how Pacvue has grown, innovated, and adapted, across every facet of Commerce in 2024 in our year in review.
2024 Cyber 5 Benchmark Report
Explore 2024 Cyber 5 data, insights, and expert analysis. See how your brand compares across ad types and categories, plus tips for future sales events.
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Awards & Recognitions
