Tag: Data & Insights
Through the Lens: Making Sense of MCP
Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce operations. In this session, hear directly from leaders operating at the front lines of brand demand on what's working, what surprised them, and what it means for your commerce strategy in the second half.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
The 2026 Guide to Commerce Media in Germany
Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.
The Funnel Rewired: How Commerce Media and Social Commerce Are Converging
The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.
7 minutes
How To Win the Summer Sales Events Across Walmart & Target
While everyone focuses on Prime Day, Walmart Deal Days and Target Circle Week run alongside it. Here's how to win both without losing ground.
7 minutes
From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Most retail media teams are sitting on more data than they can use. The problem isn’t access. It’s that the data lives in separate walled-garden dashboards, each with its own metrics, attribution models, and reporting formats, making it nearly impossible to see the full picture. Commerce intelligence changes that. It unifies ad performance, retail operations, and real-time shopper signals into one […]
10 minutes
Q1 Home & Kitchen Industry Trends & Takeaways: Seasonality, Pricing, and Retail Media Shifts
The Home & Kitchen category has always been shaped by seasonal demand and shifting consumer needs. In Q1 2026, those patterns became more pronounced and more difficult to navigate.
10 minutes
Q1 Beauty Industry Trends & Takeaways: Ecommerce, Competition, and Retail Media Shifts
As more brands enter the Beauty space and consumer demand evolves, success hinges on differentiation, strategic media investment, and full-funnel execution—capturing and nurturing demand from inspiration to conversion.
12 minutes
How TikTok Changes Retail Media Planning
To meet shoppers on this new path of discovery, brands need to move beyond traditional funnel thinking and rethink how they plan across social media, retail media, and ecommerce.
14 minutes
What Search, Content and Retail Media Signals Reveal About Discovery-Led Shopping
By the time a shopper searches for a product, much of the decision has already been shaped by content, often on platforms like TikTok or Reddit. The challenge for marketing teams is no longer just capturing intent but understanding how discovery influences behavior across the entire journey.
11 minutes
Q1 2026 Grocery Industry Trends & Takeaways: Ecommerce, Pricing, and Retail Media Shifts
In Q1 2026, Grocery & Gourmet brands continued to invest and capture steady demand. Conversion strengthened, costs remained relatively stable, and returns held steady. Beneath those gains, however, the operating environment became more complex. Performance was less consistent across the quarter and more sensitive to changes in competition, visibility, and timing. This reflects a broader change in shopper behavior. Demand for Grocery remains strong, […]
2026 Q1 EU Retail Media Benchmark Report
As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.
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