Tag: Data & Insights

April 18, 2024

Top Strategies to Win Amazon Prime Day 2024

Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]

Data & Insights

Strategy & Trends

April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

Walmart Marketplace: Essential Insights for Walmart Sellers

Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]

Black Friday and Cyber Monday: Key Trends and Insights from Europe

Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]

Insights from Cyber Monday 2023

The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened. As we explore the initial data, Cyber Monday exceeded […]

Insights from Black Friday 2023

The turkey has been devoured, the games have concluded, and a new era of Black Friday is upon us. Gone are the days of braving the early morning chill and camping outside stores for Black Friday deals. The era of in-person bargain hunting has transformed into a more convenient and digital experience, all from the […]

Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Cyber week 2023 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent […]

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target

Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]

Insights from Prime Big Deal Days

With the holiday shopping season starting earlier and earlier, Amazon kicked off its two-day Prime Big Deal Days event for the second year in a row on October 10-11. Previously known as the Prime Early Access Sale in 2022, the second Amazon Prime sale of the year allowed Prime Members to start holiday shopping earlier this year […]

Amazon (Then and Now): Insights from Melissa Burdick

In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.

Prep for Prime Day 2023: Strategies for Brand Success

As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]