Tag: Data & Insights
2 min readAmazon Prime Day Strategies to Increase Sales
This post covers strategies and areas to look after when preparing for this year’s epic Amazon Prime Day shopping event.
3 min readReducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction
In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.
3 min readThe Importance of Dayparting in Your Walmart and Amazon Advertising Strategy
This post covers the concept of dayparting, which is turning your ads off and on during certain parts of the day, and some key use cases for your Walmart and Amazon ad strategy.
3 min readNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
5 min readWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
4 min readHow Ad Spend Impacts Competitors’ Share of Voice
How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.
2 min read2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
6 min readHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
3 min readAll’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
5 min readTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
3 min read[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
5 min readEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
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