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Dive deep into commerce expertise

Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Data & Insights
Strategy & Trends
October 10, 2024

Q3 2024 Benchmark Report

Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Guides
Strategy & Trends
Read time 9 min read
October 3, 2024

Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]

While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]

Ultimate Guide to Retail Media Share of Voice
Guides
Strategy & Trends
Read time 10 min read
September 24, 2024

Share of Voice in Retail Media: Your Ultimate Guide [2024]

Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]

Data & Insights
Strategy & Trends
July 31, 2024

2024 Prime Day Benchmark Report

Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.

Data & Insights
Strategy & Trends
July 11, 2024

Q2 2024 Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Data & Insights
Strategy & Trends
Read time 4 min read
June 6, 2024

Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target 

Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]

2024 Prime Day Prep Guide
Strategy & Trends
May 15, 2024

2024 Amazon Prime Day Prep Guide 

Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.

Data & Insights
Strategy & Trends
April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

Benchmarks
January 24, 2024

Q4 2023 CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]

Reports
December 12, 2023

2023 Cyber 5 Unwrapped CPC Report

December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years?   Our 2023 Cyber […]

Reports
October 25, 2023

Q3 US CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category. Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

Reports
October 24, 2023

Q3 EMEA Amazon Performance Report

Explore the latest performance benchmarks and insights for Amazon Sponsored Products from the UK, Germany, France, Italy & Spain. Our exclusive data covers trends and insights from the last 5 quarters for key advertising metrics including cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates.

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