Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce

Discover the 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more this summer. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty when it matters most.

• Proven strategies tailored for Grocery, Health, and Beauty categories

• How to align ads with shopper intent for maximum ROI

• Real-world playbooks to activate around seasonal peaks and market shifts

Grocery & Gourmet Health & Household Beauty & Personal Care

Win on Value and Convenience

Grocery conversion rates are 20%+ higher than other CPG categories and rising +12.8% YoY. Shoppers move fast — lead with clean-label claims, bulk value messaging, and PDP clarity to win the basket before competitors do.

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Build Trust Through Outcomes

Conversion rates are climbing +12.7% YoY even as CPCs rise. High-intent shoppers are researching before they buy — anchor campaigns in functional benefit searches, use Sponsored Video to validate claims, and lean into Walmart’s efficiency for replenishment SKUs.

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Inspire Discovery and Drive Loyalty

CPCs are up +4.5% YoY with conversion flat — meaning traffic alone won’t cut it. Differentiate with visual-first PDPs, align creative to seasonal ingredient demand like sunscreen this summer, and defend branded search while building new audiences through Display and Video.

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