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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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3 minutesFirst-to-Market Integration with Sam’s Club Member Access Platform (MAP)
This new partnership will empower Sam’s Club Members to better discover the brands and products they like most.
4 minutesAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
7 minutesA Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
5 minutesHow to Scale Your Retail Media Advertising Program
This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.
4 minutesUsing Advertising and Commerce Integration to Effectively Manage Brands
Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.
5 minutesHow to Diversify Your Amazon Advertising Strategy Using New Social Media like TikTok
Complement your Amazon ads strategy by advertising your Amazon listings elsewhere, including TikTok, Google, Facebook, Instagram, and other social media sites.
6 minutes8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
5 minutesHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
7 minutesOptimized Processes Every eCommerce Business Needs to Spark Buyer Interest
This guest post provides a list of things you should do as a seller to improve your business valuation.
5 minutesUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
3 minutesCreate Data-Driven Walmart Marketing Campaigns with New Category Intelligence in Pacvue Product Center
The intro of Walmart Category Intelligence and the Pacvue Product Center allows advertisers to focus on creating data-driven strategies without spending days harvesting keywords.
8 minutesHow CPG Brands Grow Omnichannel Market Share and Maintain Profits
A day in the life of an agency managing a major CPG customer.
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