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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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2 min readAnnouncing Pacvue Commerce and Advertising Integration
Pacvue brands can now utilize the only solution in the market that fully integrates Advertising and Commerce for Amazon—Sales, Operations, Supply Chain, Finance, and Commerce.
3 min readA Complete Conquest Advertising Guide for Retailers
This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.
2 min readAmazon Prime Day Strategies to Increase Sales
This post covers strategies and areas to look after when preparing for this year’s epic Amazon Prime Day shopping event.
4 min readTop 5 eCommerce Analytics Tools for Growth in 2022
Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.
4 min readAppearances Matter: How Beauty Brands Can Reach More Customers with Omnichannel Media
Learn about the most fascinating statistics, trends, consumer behavior patterns, and ad types to take advantage of Omnichannel media.
2 min readPacvue Integrates Amazon Marketing Stream
Pacvue has integrated Amazon Marketing Stream to provide more detailed reporting, near real-time recommendations, and faster optimizations to improve campaign performance.
3 min readReducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction
In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.
3 min readInstacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
5 min read8 Effective Ways to Promote Your Amazon Products and Drive More Sales
In this guest post, you will learn some best practices that will enhance the visibility of your product listing on Amazon and boost sales.
3 min readWeeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking
The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.
5 min readShoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More
Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.
4 min readHow to Win the Amazon Buy Box
In this post, we will show you how to greatly increase your odds of winning the Amazon Buy Box and get that number one spot as the highest-ranked seller!
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