Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
Closing the Loop in a Fragmented Media Ecosystem
The traditional marketing funnel is broken. Discover how fragmentation, convergence, and AI are reshaping commerce media—and what replaces the funnel now.
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Beyond the Dashboard: Why TikTok’s True Impact Goes Unmeasured
More people are discovering products on TikTok, researching on Amazon, and buying through either platform. Yet most platform measurement tools were built for a world where each channel operated independently. TikTok shows you TikTok conversions. Amazon shows you Amazon sales. But neither provides a solution to answer the question every CMO is asking: What is […]
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How MCP Is Reshaping Retail Media Strategy
Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]
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8 minutes
How to Use Amazon’s Alexa for Shopping to Drive Sales This Holiday Season
Alexa for Shopping changes not only how shoppers find and evaluate products, but also how they select and buy them. This guide breaks down what that means for holiday sales, and how to build a practical, measurable plan to win visibility in Amazon agentic commerce.
5 minutes
Closing the Loop in a Fragmented Media Ecosystem
The traditional marketing funnel is broken. Discover how fragmentation, convergence, and AI are reshaping commerce media—and what replaces the funnel now.
5 minutes
Beyond the Dashboard: Why TikTok’s True Impact Goes Unmeasured
More people are discovering products on TikTok, researching on Amazon, and buying through either platform. Yet most platform measurement tools were built for a world where each channel operated independently. TikTok shows you TikTok conversions. Amazon shows you Amazon sales. But neither provides a solution to answer the question every CMO is asking: What is […]
4 minutes
Negative Keywords for Walmart Sponsored Products: What Advertisers Should Know About Walmart’s Newest Release
Sponsored Products just got a sharper tool. Walmart Connect is rolling out negative keywords, giving advertisers direct say over which searches can trigger their ads at both the campaign and ad group level. If you’re running a wide product catalog, protecting category share, or fine-tuning campaigns to a specific audience, this is the kind of control that’s been missing […]
7 minutes
How MCP Is Reshaping Retail Media Strategy
Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]
10 minutes
What is Agentic Commerce? How AI is Redefining the Shopper Journey
From the dawn of ecommerce, product discovery started with the search bar. That's not the case today. Today's AI shopping agents across retailers and even LLMs help us search for, compare, and in some cases, buy products. This is the new age of commerce.
8 minutes
ChatGPT Ads in 2026: Early Results, Best Practices, and How to Get Started
OpenAI launched ads in ChatGPT earlier this year, and the early campaigns are already teaching us things that don't match what we expected. This guide covers what ChatGPT Ads are, how they work, what the first wave of results is showing, and how to get started, with learnings from a webinar Pacvue hosted with OpenAI and Kepler.
7 minutes
What Is Connected TV Advertising? (And Why It Matters for Retail Media)
Connected TV is reshaping how brands reach shoppers before they search. This guide explains what CTV is, how it works, and why it's becoming essential for retail media strategies.
7 minutes
Maintaining Momentum Post Summer Sales Events
Most marketing teams close the tentpole sales window with a sigh of relief. Prime Day, Walmart Deals, Target Circle Deal Days, and Black Friday compound to create some of the biggest new-to-brand opportunities and busiest weeks in the retail media calendar. But when brands treat event days as the finish line, they shut up shop […]
11 minutes
Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
Preliminary data from the first days of Prime Day 2026 points to a more competitive summer sales season, with conversion rates under pressure, ad costs climbing, and impressions down. Here's what's driving it and how to optimize your strategy for the final push.
7 minutes
How to Compare Retail Media Performance Across Retailers in Europe
Retail media ad spend in Europe is set to reach €31bn by 20281 The opportunity is growing fast, but so is the cost of getting it wrong. As brands expand across more retail media networks, comparing performance is becoming harder. When clarity slips, budget decisions slow down and revenue opportunities are missed.
7 minutes
AI for Advertising: How Modern Advertisers Can Leverage AI to Drive Growth
If you’re thinking about how to use AI in marketing, the gap between advertisers who use AI and those who don't is widening. AI-powered advertising teams are making better decisions, moving faster, and getting more out of ad budgets. This guide explains what they’re doing differently.
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