About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
2 minutes
The CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
3 minutes
Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers
Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd
Q1 2021 CPC Report: eCommerce continues to accelerate
Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market. Summary Key Takeaways
Amazon Advertising Guide: Implementing a Test & Learn Strategy for Amazon Advertising
Are your Amazon ads optimized? Are the tests you’re running to optimize Amazon ads producing actionable results that you can put into practice? With consumers viewing product detail pages after only 1-2 searches and purchasing after considering only 2-3 products, optimized ads and content are key. With advertising strategies becoming more complicated and integrated, it […]
Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
Q1 2021 CPC Report
eCommerce continues to accelerate As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]
Product Type Planning & Allocation
Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.
4 minutes
Pacvue Expands Sponsored Advertising to 7 Additional Retailers
Pacvue now supports sponsored product advertising on Ulta Beauty, Shipt, FreshDirect, Meijer, CVS, Staples, and Macy’s.
Staying Ahead: Winning Walmart with Paid Media
Gain Key Strategies for Walmart Sponsored Products and Future Paid Media Opportunities Is Walmart a key part of your eCommerce advertising strategy? The retail giant quickly went from an online marketplace worth experimenting on to a vital necessity for brands looking to amplify their reach and gain market share. As their mobile app […]
3 minutes
Pacvue Empowers Campaign Management and Optimization for Amazon DSP
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.
Q4 2023 CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]
Where Instacart Fits in Your Brands’ Marketplace Strategy
How brands can maximize growth using Instacart advertising and win the online grocery competition. Summary For this webinar, we’ve invited Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing, to help us uncover how brands can maximize growth with Instacart. Key Takeaways How to Maximize Growth Transcript LukeAllright. Good morning, everyone. This is the […]
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