About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Pacvue Launches Pacvue Agent, Advancing AI-Powered Commerce Media Execution
Pacvue Agent extends the company’s AI-Powered Commerce Media OS, helping brands execute workflows up to 200x faster, achieve up to 80x faster time to insight, and improve performance by up to 54%. LOS ANGELES, April 14, 2026 (GLOBE NEWSWIRE) – Pacvue announced today the launch of Pacvue Agent, the next evolution of its AI Outcome Engine that moves commerce media from analysis and explanation to recommendation […]
Itsumo Scales New-to-Brand Growth in Japan with Pacvue Agent and Full-Funnel AI Execution
To scale new customer growth in Japan, Itsumo—a collective of professionals dedicated to accelerating growth in EC and D2C sectors—needed more than tactical optimization Supporting brands across Japan’s leading retail media platforms, the team required a unified, full-funnel strategy powered by intelligent automation.
11 minutes
Q1 2026 Grocery Industry Trends & Takeaways: Ecommerce, Pricing, and Retail Media Shifts
In Q1 2026, Grocery & Gourmet brands continued to invest and capture steady demand. Conversion strengthened, costs remained relatively stable, and returns held steady. Beneath those gains, however, the operating environment became more complex. Performance was less consistent across the quarter and more sensitive to changes in competition, visibility, and timing. This reflects a broader change in shopper behavior. Demand for Grocery remains strong, […]
2026 Q1 EU Retail Media Benchmark Report
As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.
2026 Q1 Retail Media Benchmark Report
As brands enter 2026 with sharper expectations around efficiency, incrementality, and profitability, Q1 will become a critical proving ground for retail media strategy. With budgets recalibrated and performance under closer scrutiny, advertisers adjusted how and where they invested across Amazon, Walmart, Target, and other leading retail media networks.
18 minutes
The Ultimate Guide to Leveraging Connected TV and DSP for Full-Funnel Retail Media Success
Video has become a primary engine of discovery in retail media. But without a way to connect exposure to downstream actions, it remains disconnected from revenue. This is where demand-side platforms (DSPs) play a critical role.
18 minutes
What Women in Commerce Are Teaching Us About Leadership Right Now
To close out Women’s History Month, we asked women across commerce media a set of questions about risk, leadership, AI, and what’s changing in the industry.
Pacvue and Market Performance Group Expand Strategic Partnership to Power Integrated Commerce Operating Model
Pacvue, a leader in AI-powered commerce and retail media technology, and Market Performance Group (MPG), a leading omnichannel commerce agency accelerating profitable brand growth with end-to-end solutions, today announced an expanded strategic partnership designed to deliver a more unified, data-driven approach to commerce, and advance MPG’s integrated commerce operating model.
15 minutes
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
Pacvue and Reddit Announce Partnership to Bring Reddit Ads into Pacvue’s Commerce Operating System
Pacvue and Reddit have announced a new partnership that will bring Reddit Ads into Pacvue’s Commerce Operating System. The integration, launching this spring, will combine Reddit’s community-driven reach and high-intent audiences with Pacvue’s AI-powered platform, used by enterprise brands and agencies to plan, activate, and optimize full-funnel performance at a global scale.
What’s Next in European Commerce
Across Europe, commerce and retail media are evolving unevenly, with varying levels of market maturity, measurement sophistication, and channel adoption. At the same time, global forces such as retail media expansion, performance-oriented video, and AI-driven discovery, are reshaping how brands approach growth across markets.
10 minutes
Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
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