About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Through the Lens: Making Sense of MCP
Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce operations. In this session, hear directly from leaders operating at the front lines of brand demand on what's working, what surprised them, and what it means for your commerce strategy in the second half.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
The 2026 Guide to Commerce Media in Germany
Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.
Dentsu and Pacvue Announce Strategic Preferred US Partnership to Accelerate Commerce Innovation and Drive Measurable Performance
Dentsu today announced a strategic preferred partnership with Pacvue, a leading AI-powered commerce media operating system, to accelerate performance and innovation across dentsu’s retail media and commerce operations in the US.
The Funnel Rewired: How Commerce Media and Social Commerce Are Converging
The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.
7 minutes
How To Win the Summer Sales Events Across Walmart & Target
While everyone focuses on Prime Day, Walmart Deal Days and Target Circle Week run alongside it. Here's how to win both without losing ground.
U.S Prime Day 2026 Playbook for Enterprise Brands
Get the Prime Day 2026 US Enterprise Brand Prep Guide. Four weeks of sequenced actions covering Pacvue feature setup, full-funnel DSP and AMC strategy, inventory and compliance, and in-flight event management. Built for in-house commerce, retail media, and ecommerce teams running Amazon in the US.
10 minutes
How to Win Prime Day and Beyond with Discovery Commerce
Amazon Prime Day strategy now starts before shoppers reach Amazon. Learn how TikTok, Reddit and ChatGPT shape demand and improve Prime Day performance.
10 minutes
The Ultimate Guide to Share of Voice in Retail Media
Share of Voice (SOV) is the percentage of total advertising visibility your brand captures in a product category compared to your competitors. In retail media, it’s one of the most actionable indicators of whether your brand is winning or losing on the digital shelf. ROAS tells you how efficiently your ads are converting. It doesn’t tell you how visible […]
7 minutes
From Data Complexity to Clarity: How Commerce Intelligence Unlocks Growth
Most retail media teams are sitting on more data than they can use. The problem isn’t access. It’s that the data lives in separate walled-garden dashboards, each with its own metrics, attribution models, and reporting formats, making it nearly impossible to see the full picture. Commerce intelligence changes that. It unifies ad performance, retail operations, and real-time shopper signals into one […]
The Hidden Cost of Retail Media Expansion
Learn how leading teams are building a stronger cross-retailer model in Europe—featuring perspectives from senior operators across retail media, ecommerce, and marketplaces.
Inside ChatGPT Ads: Early Results, Lessons Learned, and How to Get Started
Get early insights from live ChatGPT Ads campaigns with Pacvue, OpenAI, and Kepler. Learn what's working in conversational commerce. Watch the recording.
Awards & Recognitions
