About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Accelerate Growth with Benchmark Data for Amazon in Europe
Ever wondered why Amazon continues to dominate the European retail market, capturing 80% of retail media budgets? Dive into our first-ever European CPC Report, with data from Pacvue and Helium 10. This report contains useful insights that reveal key industry trends, challenges, and opportunities that are shaping Amazon’s advertising landscape in Europe. In this report, […]
4 minutes
Accelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
3 minutes
Elevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023
Melissa Burdick, the President and Co-founder of Pacvue, has been recognized as one of Ad Age's Leading Women 2023.
2023 Q1 CPC Webinar: Unlocking Profitability with Ad Performance Insights and Strategies
Exclusive insights from Pacvue’s comprehensive research on Q1 ad performance for both Amazon and Walmart.
Outperform Your Competitors with Powerful Commerce Benchmark Data
How do you compare? To drive profitability and growth in a challenging retail media landscape, brands and agencies need industry insights that help them take action. Our Q1 2023 CPC Report offers: Knowledge is power. For high-performing brands and agencies, benchmarking is key to staying competitive. Our report merges Pacvue and Helium 10’s databases, providing extensive […]
3 minutes
Pacvue Unveils the Industry’s First Commerce Acceleration Platform
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
2 minutes
Maximizing Commerce Potential: Pacvue’s Bold New Look
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
10+ Ways to Improve Your Ads with Automations
3 minutes
Bloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
Amazon Advertising in Europe: 2023 Guide
For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you. With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent. Amazon sellers are […]
Bridging the Gap Between Sales & Marketing in eCommerce
With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.
Awards & Recognitions
