About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
5 minutesUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Prime Day 2022 advertising data and learnings, how to use Prime Day insights to prepare for Q4 deal events, and more.
How to Scale Your Retail Media Program
Merge joined Pacvue to cover how brands can scale their retail media program, challenges brands face when scaling, and budget allocation.
5 minutesWhat Price Localization Is and Why You Should Be Using It
This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.
Amazon Performance Quiz Card
Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]
4 minutesKroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 minutesPacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
6 minutes7 Best Practices for Successful Walmart Advertising
This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.
Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
Prime Day 2022 CPC Report
This report uncovers: Fill out the form to the right for insights such as: …and more! Fill out the form and download it today. The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, […]
Q2 2022 CPC Report: Amazon, Walmart, & Instacart Performance Data
Learn the latest Amazon, Walmart, and Instacart advertising performance data.
Awards & Recognitions
