About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
1 minute
What to Measure & How to Win in the World of Retail Media
The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
The company also announces the promotion of key leaders, Sunava Dutta to Chief Product Officer and Zoe Lu to Executive Vice President and General Manager of Helium 10 LOS ANGELES, May 08, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the hiring of Ross […]
2 minutes
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the hiring of Ross McNab to Chief Revenue Officer, where he will continue to drive the company’s overall growth strategy and expansion. Most recently, McNab was Chief Revenue Officer at Vistar Media, and has held executive roles at Cardlytics […]
7 minutes
How to Simplify Your Multi-Channel Commerce Strategy and Improve Agility in 2025
When brands are agile with their inventory, ad budgets, promotions, and competitive tactics, they sell more, improve margins, and gain category share. But when you’re managing a multi-channel commerce strategy, maintaining that level of agility can be a major challenge. The sheer scale and data complexity, made even more difficult by non-standard measurements across retailers, […]
Prime Day Curveballs: How to Hit Performance Out of the Park in 2025 [Virtual Roundtable Recording]
Hit replay on “Prime Day Curveballs: How to Hit Performance Out of the Park in 2025,” a virtual roundtable discussion led by industry experts Melissa Burdick and Andrew Lipsman. As Prime Day extends to a four-day event in 2025, brands face new opportunities and challenges to optimize their commerce strategies amid an evolving economic landscape. […]
7 minutes
How to Optimize eCommerce Advertising Spend with Automation
No matter how targeted and creative your ad campaign is, factors beyond your control can significantly influence the payoff potential. For example, your ads might be driving shoppers to the Amazon Buy Box, but you’ll be lining the pockets of a third-party (3P) seller if they’ve beaten you on price. Operational issues or shipping delays […]
Duracell Grows Profitability with Pacvue’s Commerce + Ads Solution & Recovers $1M+ in Lost Revenue
Discover how Duracell grew profitability with Pacvue's Ads + Commerce solution & recovered $1M+ in lost revenue
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Pacvue works with over 70,000 brands and agencies across 95+ retailers worldwide including Amazon, Walmart, Target and Instacart LOS ANGELES, April 24, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the […]
3 minutes
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Pacvue, the leading Commerce Operating System that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the third annual RetailTech Breakthrough Awards program. The company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. With […]
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
7 minutes
How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns
When advertising and ecommerce teams share insights, everybody wins. Understanding how your products are performing on the digital shelf can significantly boost Amazon advertising effectiveness and Amazon sales overall. For example: While this all seems like common sense, in reality, utilizing the data you need (Amazon sales data, stock levels, organic share of voice) to […]
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
Awards & Recognitions
