About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign […]
3 minutes
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and […]
1 minute
Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaigns LOS ANGELES, Jan. 27, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon […]
3 minutes
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access […]
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Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart
Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]
NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment CHICAGO and LOS ANGELES, Dec. 09, 2024 (GLOBE NEWSWIRE) — NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance […]
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NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance that enables brands and retailers using the Pacvue platform to access the most accurate and granular data-driven insights to boost the reach and depth of holistic e-commerce strategies. The […]
Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
Using an industry-leading proprietary model, Pacvue provides a highly precise estimate of the incremental sales generated from marketing activities, enabling brands to optimize their ad strategy to have greater overall impact LOS ANGELES, Sept. 17, 2024 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, […]
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Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
Pacvue Wins 2024 MarTech Breakthrough Award for Campaign Management Innovation
LOS ANGELES, Aug. 19, 2024 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced it has been recognized for its innovation in campaign management by the 2024 MarTech Breakthrough Awards. The annual awards program is organized by MarTech Breakthrough, a leading market intelligence organization, to recognize the […]
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
Awards & Recognitions
