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Recording: 2024 Amazon Prime Day Summit
Watch Pacvue's session from Amazon Ads 2024 Prime Day Summit to learn how to tailor your full-funnel strategy to meet your Prime Day goals.
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Bridging the Gap Between Sales & Marketing in eCommerce
With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.
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Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
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What We Would Be Talking About if We Were at Toy Fair
Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.
What is “Intelligent Marketplace Management” anyway?
Learn how Intelligent Marketplace Management is helping brands unify their sales, operations, and marketing teams with a single source of truth for retail analytics, prioritized recommended actions, and automated tools for greater scale.
Bloomberg Interview February 2022
Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon’s fourth-quarter earnings.
Q4 2021 CPC Report: Online shopping booms
For the first time with Q4 holiday data, we’re bringing you Amazon, Walmart and Instacart advertising data and retail business intelligence to help brands make sense of the current trends and respond to shifts in the market. Summary eCommerce sales rose 11% this holiday season in the U.S., up 61.4% in 2021 vs. 2019, now […]
The Million Dollar Question: Should you expand to Walmart Advertising?
Walmart’s eCommerce business has grown 87% over the past two years, but how to incorporate Walmart into your paid media strategy? Join Pacvue and Rise Interactive to learn whether or not you should expand to Walmart advertising. Summary We all know how Retail Media has exploded in recent years, but did you know that Walmart’s […]
Introducing Pacvue for eBay
Join Pacvue and eBay Ads in this webinar to discuss: the value of the eBay marketplace as a sales channel for brands, an overview of the paid media opportunities available on eBay, how to get started with Pacvue to optimize eBay Ads campaigns, and early learnings from advertisers seeing success with eBay Ads. Summary Brands […]
Activating ICIP Data: A Brown Bag with Instacart
Learn how brands are leveraging first-party data from Instacart’s Customer Intelligence Platform to craft & improve their ad strategies. Summary Tapping into the potential of first-party online shopping data is easier said than done, but one marketplace making it easy for brands to uncover insights is Instacart. The Instacart Customer Intelligence Platform (ICIP) data includes […]
Cyber 5 Performance: Results from Black Friday & Cyber Monday 2021
Results from Black Friday & Cyber Monday 2021: get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. Summary Get a first look at Amazon Advertising performance during the 2021 Black Friday to Cyber Monday holiday shopping period. See how your performance stacks up against the […]
Q3 2021 CPC Report
Join Pacvue to get a first look at Amazon Advertising performance data from Q3 2021 and see how your ads performance stacked up against the benchmarks. Summary See how your performance stacked up against the benchmarks, as we take a deep dive into the largest dataset of Amazon Advertising metrics, based on hundreds of Pacvue […]
Best Practices for Maximizing Revenue on Your Amazon Store
Strategies to maximize revenue on your Amazon store, including how to create a high-quality Amazon store for your brand, how to launch new products for the holiday season, and differences between a high-performing vs low-performing Amazon store. Summary The importance of an optimized Amazon brand store is increasing every quarter, with stores updated within the […]
Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns
Learn how to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that aren’t in the direct path of a storm or won’t experience as bad of a heat wave.
Pacvue Fireside Chat: Will the Holiday Crunch End? Preparing for Year-Round Omnichannel Success
Watch this interview with Blake Kidd, Director of Search and Marketplaces at Rise Interactive, a full-service digital marketing agency and proud Pacvue partner, to learn quick tips about preparing your digital shelf for the holiday crunch and more importantly year-round omnichannel success. Blake discusses the importance of implementing an omnichannel tech solution that brings all […]
Awards & Recognitions
