Tag: Strategy & Trends
11 minutes
Q1 2026 Grocery Industry Trends & Takeaways: Ecommerce, Pricing, and Retail Media Shifts
In Q1 2026, Grocery & Gourmet brands continued to invest and capture steady demand. Conversion strengthened, costs remained relatively stable, and returns held steady. Beneath those gains, however, the operating environment became more complex. Performance was less consistent across the quarter and more sensitive to changes in competition, visibility, and timing. This reflects a broader change in shopper behavior. Demand for Grocery remains strong, […]
2026 Q1 EU Retail Media Benchmark Report
As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.
2026 Q1 Retail Media Benchmark Report
As brands enter 2026 with sharper expectations around efficiency, incrementality, and profitability, Q1 will become a critical proving ground for retail media strategy. With budgets recalibrated and performance under closer scrutiny, advertisers adjusted how and where they invested across Amazon, Walmart, Target, and other leading retail media networks.
4 minutes
Shoptalk 2026: 5 Key Takeaways for Brands and Agencies
Across the visionary keynotes, actionable sessions, and intimate networking events at Shoptalk Spring 2026, a clear set of themes emerged. And if your brand operates or invests in retail media, you simply can’t afford to ignore them.
What’s Next in European Commerce
Across Europe, commerce and retail media are evolving unevenly, with varying levels of market maturity, measurement sophistication, and channel adoption. At the same time, global forces such as retail media expansion, performance-oriented video, and AI-driven discovery, are reshaping how brands approach growth across markets.
10 minutes
Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026
This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.
Through the Lens: What’s Next in Commerce
The commerce landscape is entering a new phase. Retail media is expanding beyond lower-funnel performance tactics. Performance TV is bringing closed-loop measurement to brand investment. And AI is reshaping how consumers discover and purchase across the entire funnel.
2025 Q4 Retail Media Benchmark Report
Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon, Walmart, Instacart, and Target as well as spotlights on the biggest takeaways from seasonal tentpoles.
Q4 2025 EU and UK Retail Media Benchmark Report
Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon Sponsored Ads and DSP, including a spotlight on the biggest takeaways from seasonal tentpoles.
9 minutes
The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
2025 Cyber 5 Retail Media Benchmark Report
As Cyber 5 accelerated seasonal demand, brands adjusted their full funnel strategies across Amazon, Walmart, Instacart, and Target to capture shopper intent during the highest pressure period of the year. Pacvue’s Cyber 5 2025 U.S. Retail Media Benchmark Report provides a detailed view of how advertisers performed during this critical stretch, revealing where budgets shifted, which tactics drove the strongest returns, and how competition intensified across key categories.
Winning the Beauty Category in Europe: Market Intelligence and Insights that Drive Growth
Europe’s beauty market is evolving fast, and retail media now sits at the heart of how leading brands gain visibility, influence shoppers, and drive measurable growth across Amazon and other major marketplaces. Pacvue’s latest European Beauty Category Deep Dive reveals the trends, benchmarks, and market intelligence shaping Beauty & Personal Care performance across key markets in Europe.
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