Tag: Strategy & Trends
Pacvue Agent User Guide
*Results based on data collected from a limited set of early access participants using Pacvue Agent during an initial testing period. Individual results will vary based on factors specific to each user’s environment. The performance improvements and time savings referenced are not guaranteed and do not represent typical or average results for all users. Pacvue […]
The Commerce Grid Guide
Most 2027 media plans are being built on a picture of the market that no longer exists. Pacvue and Retail Media Analyst, Andrew Lipsman co-authored this guide to change that. See where ad spend has actually moved, how much the Silo Tax is costing you, and the three moves to make now before you lock next year’s budget.
The Funnel Unwrapped: A Multi-Channel Playbook for Winning the 2026 Holiday Season
Q4 is won weeks before Black Friday. Brands orchestrating full-funnel campaigns across TikTok, Amazon, Walmart, and owned channels outpace single-channel competitors by 340% in ROAS. Get the playbook based on analysis of 2026 holiday commerce trends.
Seizing the CPG Moment: Your H2 2026 Action Plan for Winning Grocery and Health & Household
Learn how leading brands & agencies are driving CPG growth across Amazon, Instacart, and DoorDash by nurturing shoppers from upstream discovery to on-platform conversion and how to win in H2 2026.
2026 Beauty & Personal Care Benchmark Report
Beauty brands are facing an efficiency crisis. While category spend surged 17.5% YoY, ROAS declined 5.7%, and CPC jumped 10.6%. Discover how top brands are reversing this trend with precision targeting, first-party data strategies, and bid optimization. Learn the four-pillar framework that's restoring profitability to Beauty advertising in 2026.
Omnicommerce Blueprint
Watch how the world's largest brands eliminate silos with the omnicommerce blueprint, discovering three pillars to build unified commerce strategy and outpace fragmented competitors.
The Agentic Commerce Readiness Scorecard
Shoppers are discovering and buying through AI. ChatGPT, Perplexity, Google, and LLMs are reshaping how commerce works. But most brands aren’t ready or don’t know where to start. This scorecard reveals exactly where your gaps are and what to fix first.
2026 Pet Care Benchmark Report
Discover how Amazon pet supplies advertisers achieved 25.2% conversion rates while ROAS declined 17.4% in Q2 2026, and learn the four-pillar strategy framework winning brands are deploying to maximize customer acquisition and lifetime value.
4 minutes
Negative Keywords for Walmart Sponsored Products: What Advertisers Should Know About Walmart’s Newest Release
Sponsored Products just got a sharper tool. Walmart Connect is rolling out negative keywords, giving advertisers direct say over which searches can trigger their ads at both the campaign and ad group level. If you’re running a wide product catalog, protecting category share, or fine-tuning campaigns to a specific audience, this is the kind of control that’s been missing […]
7 minutes
How MCP Is Reshaping Retail Media Strategy
Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]
10 minutes
What is Agentic Commerce? How AI is Redefining the Shopper Journey
From the dawn of ecommerce, product discovery started with the search bar. That's not the case today. Today's AI shopping agents across retailers and even LLMs help us search for, compare, and in some cases, buy products. This is the new age of commerce.
2026 EU Mid-Year Commerce Media & Summer Sales Benchmark Report
Discover how every ad dollar performed across Amazon EU and Bol in Q2 2026 – including promotional events like Prime Day – so you can benchmark and optimize your own campaigns for H2 and beyond.
Awards & Recognitions
