Join Pacvue and Walmart Connect for an in-depth session on how advertisers can leverage Walmart DSP as part of a full-funnel retail media strategy, from building awareness to driving measurable conversion. With Walmart Connect growing 31% YoY last quarter, the opportunity to expand your reach and impact with DSP is real, and this session will show you how to capture it across every stage of the shopper journey.
What You’ll Learn In This Session:
What closed-loop measurement actually looks like in practice, and how DSP extends your reach beyond onsite
The right way to sequence CTV, audio, display, and video across the funnel to reach new buyers, re-engage lapsed customers, and drive repeat purchases from existing ones
Why aligning DSP with sponsored search and onsite media leads to stronger overall performance
