Tag: Strategy & Trends
3 minutesFebruary 7 Weekly Retail Roundup
Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.
11 minutesBest Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.
3 minutesJanuary 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
8 minutesThe Exit – Episode 5: Kiri Masters
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
3 minutesJanuary 24 Weekly Retail Roundup
Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News
Q4 2024 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
3 minutesJanuary 17 Weekly Retail Roundup
Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard
Getting Started with Amazon DSP: A Step-by-Step Guide for Global Advertisers
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
7 minutesThe Exit – Episode 4: Juan Mejia
In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.
6 minutesFive Ways Brands Can Keep Shoppers Engaged All Year Long
With holiday promotions behind us, leverage these 5 expert-backed tips for sustaining engagement all year long.
4 minutesJanuary 10 Weekly Retail Roundup
Catch up on this week’s news, including Amazon expanding its ad tech services, CES 2025 key takeaways, and Albertson's newly available API.
6 minutesKeeping Your Ad Strategy Healthy, Happy, and Profitable in 2025
Ensure your 2025 ad strategy is in good health by following these practical, expert-approved best practices.
Awards & Recognitions
