Balise : Stratégie et Tendances
Entering the Post-Funnel Era: How Brands Are Getting Ahead of the New Shopper Journey
As AI-assisted discovery reshapes search, and social platforms increasingly function as commerce environments, brands need to rethink how they show up, connect data and measure influence across the entire journey.
16 minutes
The 12 Prompts for Winning Holiday Retail Media with Pacvue Agent
Pacvue Agent isn't just a chatbot that summarizes your data. It's built to connect real-time signals from your retailers (inventory, margins, competitor moves, customer behavior) and turn them into actions your team can trust and approve. For teams managing campaigns across 100+ retailers, it means faster decisions without losing visibility into margin, stock, or competitive risk.
10 minutes
Sleigh the Season: How to Build a Winning Holiday Ecommerce Strategy
Cyber 5 is no longer a five-day sprint. Last year it was a $44.2 billion online event, and it rewards the brands that show up everywhere, not just those that spend the most. Shoppers increasingly research and buy across multiple retailers – Amazon, Walmart, Target, Instacart, and a fast-growing set of emerging platforms. But these […]
3 minutes
How Three Partners Turned a Competitor’s Stockout into an Opportunity for Uncrustables
A competitor’s product goes out of stock on Walmart.com at 2am. By the time a media team checks a dashboard the next morning, the moment is gone. Shoppers who would have bought a substitute have already moved on. That’s what happens when bid management runs on human hours instead of shelf conditions, and it’s exactly […]
6 minutes
Inside Amazon’s Media Planning APIs and What They Mean for Advertisers
Discover how Amazon Ads' forecasting and deduplication APIs are transforming media planning from manual, post-campaign work to proactive, data-driven decisions.
4 minutes
The New Retail Contract: Key Takeaways From Groceryshop 2026
Discover the top insights from Groceryshop 2026, along with actionable recommendations to capitalize on them.
8 minutes
What Amazon’s AMC SQL Generator Unlocks, and What Pacvue is Doing With It
Amazon has spent the past year building tools that let AI agents work directly inside its advertising systems. This week at unBoxed, that turned into something concrete: a new way for AI tools to plug into Amazon’s advertising data, and a specific new capability – already live in Pacvue Agent – that changes how fast […]
9 minutes
Amazon unBoxed 2026: What Amazon’s Push Into Agentic Commerce Means for Advertisers
Everything advertisers need to know about Amazon unBoxed 2026, from Ads Agent and Full Funnel Campaigns to Amazon's push into agentic commerce.
unBoxed unPacked: Keynote Breakdown & Live AMA
Join Pacvue live on Oct 7 for a breakdown of the biggest Amazon Ads unBoxed announcements, what to test in Q4, and a live AMA.
Amazon DSP 2026 Quick Guide
*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.
9 minutes
Comment le commerce social redéfinit les médias commerciaux en 2026
L'ère du commerce social est désormais une réalité, poussant les marques et les agences à redéfinir les règles en matière de stratégie média, de mise en œuvre et de mesure. Ce guide explique en détail comment élaborer une stratégie de commerce social qui s'intègre à votre stratégie de retail media : comment la déployer sur l'ensemble des canaux et auprès de toutes les audiences, et comment la mesurer avec la même rigueur que celle que vous appliqueriez à Amazon, Walmart ou Target.
8 minutes
Ce que signifie être « prêt pour l'agentique » : ce qui manque à la plupart des marques
La plupart des marques sont invisibles ou ne font pas l'objet de mesures dans l'agentic commerce. Ce cadre permet d'identifier les lacunes qui vous font perdre du chiffre d'affaires et de déterminer comment progresser vers une croissance autonome.
Récompenses et distinctions
