Tag: Strategy & Trends
7 minutes
What Is Connected TV Advertising? (And Why It Matters for Retail Media)
Connected TV is reshaping how brands reach shoppers before they search. This guide explains what CTV is, how it works, and why it's becoming essential for retail media strategies.
7 minutes
Maintaining Momentum Post Summer Sales Events
Most marketing teams close the tentpole sales window with a sigh of relief. Prime Day, Walmart Deals, Target Circle Deal Days, and Black Friday compound to create some of the biggest new-to-brand opportunities and busiest weeks in the retail media calendar. But when brands treat event days as the finish line, they shut up shop […]
11 minutes
Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
Preliminary data from the first days of Prime Day 2026 points to a more competitive summer sales season, with conversion rates under pressure, ad costs climbing, and impressions down. Here's what's driving it and how to optimize your strategy for the final push.
7 minutes
How to Compare Retail Media Performance Across Retailers in Europe
Retail media ad spend in Europe is set to reach €31bn by 20281 The opportunity is growing fast, but so is the cost of getting it wrong. As brands expand across more retail media networks, comparing performance is becoming harder. When clarity slips, budget decisions slow down and revenue opportunities are missed.
7 minutes
AI for Advertising: How Modern Advertisers Can Leverage AI to Drive Growth
If you’re thinking about how to use AI in marketing, the gap between advertisers who use AI and those who don't is widening. AI-powered advertising teams are making better decisions, moving faster, and getting more out of ad budgets. This guide explains what they’re doing differently.
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
Through the Lens: Making Sense of MCP
Learn how MCP is reshaping commerce media operations. Watch the Pacvue and Parallel Retail Group webinar to hear from leaders scaling without scaling headcount.
8 minutes
How to Turn Amazon’s AMC Datasets into Real Insights
Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
The 2026 Guide to Commerce Media in Germany
Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.
The Funnel Rewired: How Commerce Media and Social Commerce Are Converging
The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.
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