タグ戦略＆トレンド
Entering the Post-Funnel Era: How Brands Are Getting Ahead of the New Shopper Journey
As AI-assisted discovery reshapes search, and social platforms increasingly function as commerce environments, brands need to rethink how they show up, connect data and measure influence across the entire journey.
16分
The 12 Prompts for Winning Holiday Retail Media with Pacvue Agent
Pacvue Agent isn't just a chatbot that summarizes your data. It's built to connect real-time signals from your retailers (inventory, margins, competitor moves, customer behavior) and turn them into actions your team can trust and approve. For teams managing campaigns across 100+ retailers, it means faster decisions without losing visibility into margin, stock, or competitive risk.
10分
Sleigh the Season: How to Build a Winning Holiday Ecommerce Strategy
Cyber 5 is no longer a five-day sprint. Last year it was a $44.2 billion online event, and it rewards the brands that show up everywhere, not just those that spend the most. Shoppers increasingly research and buy across multiple retailers – Amazon, Walmart, Target, Instacart, and a fast-growing set of emerging platforms. But these […]
3分
How Three Partners Turned a Competitor’s Stockout into an Opportunity for Uncrustables
A competitor’s product goes out of stock on Walmart.com at 2am. By the time a media team checks a dashboard the next morning, the moment is gone. Shoppers who would have bought a substitute have already moved on. That’s what happens when bid management runs on human hours instead of shelf conditions, and it’s exactly […]
6分
Inside Amazon’s Media Planning APIs and What They Mean for Advertisers
Discover how Amazon Ads' forecasting and deduplication APIs are transforming media planning from manual, post-campaign work to proactive, data-driven decisions.
4分
The New Retail Contract: Key Takeaways From Groceryshop 2026
Discover the top insights from Groceryshop 2026, along with actionable recommendations to capitalize on them.
8分
What Amazon’s AMC SQL Generator Unlocks, and What Pacvue is Doing With It
Amazon has spent the past year building tools that let AI agents work directly inside its advertising systems. This week at unBoxed, that turned into something concrete: a new way for AI tools to plug into Amazon’s advertising data, and a specific new capability – already live in Pacvue Agent – that changes how fast […]
9分
Amazon unBoxed 2026: What Amazon’s Push Into Agentic Commerce Means for Advertisers
Everything advertisers need to know about Amazon unBoxed 2026, from Ads Agent and Full Funnel Campaigns to Amazon's push into agentic commerce.
unBoxed unPacked: Keynote Breakdown & Live AMA
Join Pacvue live on Oct 7 for a breakdown of the biggest Amazon Ads unBoxed announcements, what to test in Q4, and a live AMA.
Amazon DSP 2026 Quick Guide
*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.
9分
2026年、ソーシャルコマースがコマースメディアをどのように変革するか
ソーシャルコマースの時代が到来し、ブランドや代理店はメディア戦略、実行、測定のルールを書き換えることを迫られています。本ガイドでは、リテールメディア戦略と連動するソーシャルコマース戦略の構築方法について詳しく解説します。具体的には、さまざまなチャネルやオーディエンスを対象に戦略を展開する方法や、Amazon 、Walmart 、あるいは Targetといった施策と同様の厳格な基準で測定する方法について解説します。
8分
「エージェント型対応」とは何か：ほとんどのブランドが見落としていること
『agentic commerce 』において、ほとんどのブランドは目に見えないか、あるいは測定されていない状態にあります。このフレームワークは、どのギャップが収益の損失につながっているか、そして自律的な成長に向けてどのように前進すべきかを明らかにします。
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