Tag: Strategy & Trends
10 minutes
What is Agentic Commerce? How AI is Redefining the Shopper Journey
From the dawn of ecommerce, product discovery started with the search bar. That's not the case today. Today's AI shopping agents across retailers and even LLMs help us search for, compare, and in some cases, buy products. This is the new age of commerce.
2026 EU Mid-Year Commerce Media & Summer Sales Benchmark Report
Discover how every ad dollar performed across Amazon EU and Bol in Q2 2026 – including promotional events like Prime Day – so you can benchmark and optimize your own campaigns for H2 and beyond.
2026 Mid-Year Commerce Media & Summer Sales Benchmark Report
Discover how every ad dollar performed across Amazon, Walmart, Instacart, and Target in Q2 2026—including promotional events like Prime Day—so you can benchmark and optimize your own campaigns for H2 and beyond.
Amazon Business Ads: Building your B2B Retail Media Strategy
Join Pacvue for an in-depth look at how teams are capturing sales from 8MM+ verified business customers. In this session, hear directly from leaders at the front lines of brand demand on what's working, what surprised them, and what it means for your strategy.
7 minutes
Maintaining Momentum Post Summer Sales Events
Most marketing teams close the tentpole sales window with a sigh of relief. Prime Day, Walmart Deals, Target Circle Deal Days, and Black Friday compound to create some of the biggest new-to-brand opportunities and busiest weeks in the retail media calendar. But when brands treat event days as the finish line, they shut up shop […]
11 minutes
Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
Preliminary data from the first days of Prime Day 2026 points to a more competitive summer sales season, with conversion rates under pressure, ad costs climbing, and impressions down. Here's what's driving it and how to optimize your strategy for the final push.
7 minutes
How to Compare Retail Media Performance Across Retailers in Europe
Retail media ad spend in Europe is set to reach €31bn by 20281 The opportunity is growing fast, but so is the cost of getting it wrong. As brands expand across more retail media networks, comparing performance is becoming harder. When clarity slips, budget decisions slow down and revenue opportunities are missed.
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
Through the Lens: Making Sense of MCP
Learn how MCP is reshaping commerce media operations. Watch the Pacvue and Parallel Retail Group webinar to hear from leaders scaling without scaling headcount.
8 minutes
How to Turn Amazon’s AMC Datasets into Real Insights
Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
Awards & Recognitions
