Tag: Data & Insights

Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce

Enterprise brands and agencies navigating the increasingly competitive virtual aisles of CPG need more than broad best practices — they need category-specific strategies grounded in real shopper behavior. This guide provides exactly that.

Women in Commerce: 1-on-1 with Oshiya Savur, Chief Brand & Marketing Officer at Maesa

Discover how Oshiya Savur built a successful, rewarding career in CPG—including insider tips and lessons learned!

Pacvue Launches “Every Click” Campaign, Bringing AI-Powered Commerce Operating System to Life

The campaign, which includes a Times Square billboard takeover, uses a unique metaphor to help brands visualize the powerful difference between a commerce platform and a full-fledged Commerce Operating System. Pacvue, the industry’s first AI-powered Commerce Operating System, announced the launch of its “Every Click” brand campaign today to showcase the company’s next chapter in […]

Women in Commerce: 1-on-1 with Cara Pratt, President of Global Retail & Media at Circana

Get practical career advice from Cara Pratt, a celebrated leader in the retail media space, in this actionable, tell-all interview!

Maintaining Momentum Post Summer Sales Events

Prime Day might be over, but for savvy advertisers, the real opportunity starts now. Even if you didn’t run promotions during Prime Day or other tentpoles, the chance to engage with the sheer volume of in-market shoppers online is irresistible. Whether you’re offering deals during Walmart Deals, or Target Circle Week, Summer Tentpoles are the […]

Data & Insights

Strategy & Trends

July 30, 2025

Q2 2025 EU Retail Media Benchmark Report

Our 2025 Mid-Year EU Retail Media & Summer Sales Benchmark Report delivers a deep dive into European summer sales performance across Amazon and other major marketplaces.

Data & Insights

Strategy & Trends

July 30, 2025

Q2 2025 US Retail Media Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Five Key Takeaways for Advertisers from Prime Day 2025

Amazon Prime Day 2025 marked a historic shift—spanning four full days and setting new benchmarks for retail media performance. Advertisers faced both greater opportunities and bigger challenges as shopper behaviors, ad spend, and competition evolved. Drawing from Pacvue and Helium 10’s latest data, here’s a first look at what made Prime Day 2025 unique—and what […]

Data & Insights

Strategy & Trends

June 20, 2025

6 Ways to Leverage AI to Supercharge Performance

With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon this Prime Day demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.

Inside Retail Media: 1-on-1 with Harvey Ma, VP & GM at Sam’s Club

Discover how Sam's Club drives bottom-line impact for brands & agencies in this actionable, tell-all interview!

What to Measure & How to Win in the World of Retail Media

The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.