Amazon Business is capturing $60B+ in revenue (up 70% in the past year) across 11m+ verified businesses. Leading brands are reshaping how they approach this fundamentally different buyer, but many advertisers are still applying B2C playbooks to a B2B market.
Understanding what makes business buyers different and how to structure campaigns around their behavior is the difference between scaling and stalling.
Watch Amazon Ads’ & Pacvue’s recorded webinar session for an in-depth look at how teams are capturing sales from 11MM+ verified business customers. In this session, hear directly from leaders at the front lines of brand demand on what’s working, what surprised them, and what it means for your strategy.
You’ll walk away with:
Why Amazon Business buyers convert 3x higher and order 80% more units and how to position for it
How leading brands structure Amazon Business Ad campaigns inside Pacvue
The product matrix framework that separates champions from neutral performers
A concrete 30-day action plan you can implement immediately
