Tag: Data & Insights

June 19, 2023

Create, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce

What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers

Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

Harnessing Incrementality in Enterprise eCommerce and Retail

Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.

Accelerate on Amazon Despite Austerity in Europe

Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce

The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies

This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.

Boosting Profitability with Effective Amazon Strategy

Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.

Elevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits

Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.

The Evolution of Search: AI’s Impact on eCommerce

The evolution of search technology is shaping the future of eCommerce brands. In this article, we delve into the history of search and provide strategies on how to prepare your eCommerce brand for the future.

Decoding the Disrupted Consumer with Lauren Fernandes

Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.

Navigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies

Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.

Demystifying Amazon DSP Metrics: A Conversation with Kiri Masters

Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).