Pacvue’s Retail Media Wrapped 2024
2024 was a transformative year for retail media and commerce, and Pacvue’s innovations delivered impactful solutions shaped by the needs of our clients. Let’s take a look at the key innovations that defined the year.
2024 Recap
2024 marked another year of growth, expansion, and changes in the world of retail media and eCommerce, from Instacart partnering with Google to Costco launching its own retail media network and Walmart acquiring VIZIO. AI moved from buzzword to reality, helping brands scale advertising strategies across marketplaces with optimized campaign management, personalized creatives, and more.
At Pacvue, we embraced these changes with a slate of exciting and impactful improvements to our suite, including AI innovations, our new Incrementality Console, and improved AMC and DSP capabilities. Every innovation worked toward the same mission: helping brands drive profitability, incremental sales, and market share growth.
AI Innovations Across the Product Suite
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Copilot: Your New AI Companion
To help our customers work smarter and faster, we developed Pacvue Copilot, an AI companion built on a large language model (LLM). Save time by asking questions in natural language to quickly pull insights and gain intelligent recommendations based on campaign goals – little to no product knowledge is required.
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Holistic AI Integration
The power of AI is harnessed directly into our key advertising suite, both in the creation and maintenance of campaigns. Integrating AI achieves better results for our users across every nearly facet of commerce management: efficiency and scalability, performance improvements, and strategic insights and recommendations.
New and Improved AMC and DSP Capabilities
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Easily Create Audiences in AMC
Users now have the ability to integrate first-party data into Amazon Marketing Cloud, enabling additional customer insights and opening the opportunity to target high-value segments based on engagement and new-to-brand data.
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Continued Improvements within our DSP Suite
While we didn’t overhaul our DSP solution, we released a host of new functionality this year that made the platform more powerful than ever, such as being able to pause ads for out-of-stock ASINs and creating audiences based on purchase behavior—ensuring maximized efficiency and ROI for brands.
Start Measuring Incremental Revenue Growth with iROAS
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Built by eCommerce experts, for eCommerce experts
The most comprehensive model available in the industry, Pacvue’s new Incrementality Console empowers eCommerce teams to understand the full-funnel impact of ad spend, accurately plan future media-mix and drive incremental revenue growth across retailers.
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Say goodbye to guesswork, and hello to incremental measurement you can trust
While it’s impossible to measure every touchpoint in a purchase journey, Pacvue’s iROAS model helps you come the closest. Our iROAS Dashboard empowers enterprise brands to unlock the full potential of their advertising efforts by providing reliable incrementality insights across multiple channels and retailers.
What our customers are saying about Pacvue’s iROAS Dashboard
“We’re excited to experience Pacvue’s innovative and most robust solution for incrementality measurement, which not only showcases how our advertising impacts total sales but also accounts for long-term value. We look forward to seeing the continued evolution and advancements from their team!”
“We’re excited to be using Pacvue’s innovative new answer to the incrementality challenge as it has allowed us to effectively measure the impact of our advertising in driving true incremental sales growth. It has given us insight into performance across the different Amazon advertising channels, providing us the guidance that we need to ensure we are maximizing our investments.”
Maximize Profitability with Revenue Recovery
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128,000+ Cases Resolved
Since launching, Pacvue’s Revenue Recovery service has resolved over 128,000 cases for our clients, recovering tens of millions of dollars. Launched in 2023, 2024 saw more brands take advantage of the service and, in turn, recover more revenue that would have otherwise been lost.
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Revenue Recovery for 3P Sellers
After launching exclusively for 1P sellers last year, we launched our revenue recovery service for 3P sellers this year, giving time, and lost revenue, back to our clients by resolving four types of claims: Inbound Disputes, Lost and Damaged via Warehouse, Return/Replacement/Exchange, and Pick & Pack.
New Partnerships. Expanded Opportunities.
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GroupM Custom Dashboards
Combining GroupM’s unique data, insights, and best practices with Pacvue’s innovative technology, the solution eliminates technology silos by unifying bespoke insights, media management, and retail operations exclusively for GroupM clients.
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NIQ & Pacvue Expand Partnership
NIQ and Pacvue recently announced an expanded alliance, delivering new capabilities surrounding rules automation with NIQ, further enabling users to connect siloed data and execute campaigns with precision.
Top Blogs & Guides from 2024
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