Tag: Strategy & Trends

May 8, 2025

What to Measure & How to Win in the World of Retail Media

The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.

Primeros pasos con Amazon DSP: Una guía paso a paso para anunciantes globales

Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...

Strategy & Trends

7 minutes

May 8, 2025

How to Simplify Your Multi-Channel Commerce Strategy and Improve Agility in 2025

When brands are agile with their inventory, ad budgets, promotions, and competitive tactics, they sell more, improve margins, and gain category share. But when you’re managing a multi-channel commerce strategy, maintaining that level of agility can be a major challenge. The sheer scale and data complexity, made even more difficult by non-standard measurements across retailers, […]

May 20

Strategy & Trends

May 20, 2025

Prime Day Curveballs: How to Hit Performance Out of the Park in 2025 [Virtual Roundtable]

How to Optimize eCommerce Advertising Spend with Automation

No matter how targeted and creative your ad campaign is, factors beyond your control can significantly influence the payoff potential. For example, your ads might be driving shoppers to the Amazon Buy Box, but you’ll be lining the pockets of a third-party (3P) seller if they’ve beaten you on price. Operational issues or shipping delays […]

Inside Retail Media: 1-on-1 with Jeff Cohen, Principal Evangelist at Amazon Ads

Learn how Amazon Ads is leading the retail media advertising charge in this illuminating interview.

Strategy & Trends

3 minutes

April 24, 2025

Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the third annual RetailTech Breakthrough Awards program. The company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. With […]

Strategies for Winning the MegaSales Podcast with Pacvue and Digital Shelf Institute

Strategies for Winning the MegaSales

The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:

How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns

When advertising and ecommerce teams share insights, everybody wins. Understanding how your products are performing on the digital shelf can significantly boost Amazon advertising effectiveness and Amazon sales overall. For example: While this all seems like common sense, in reality, utilizing the data you need (Amazon sales data, stock levels, organic share of voice) to […]

Inside Retail Media: 1-on-1 with Instacart’s Ali Miller

Instacart’s Ali Miller joins Pacvue’s Melissa Burdick to share winning retail media strategies and insights in this exclusive interview.

Exploring Pacvue Commerce with Geoffrey & Luke

In this Q&A video, Pacvue's team of in-house experts explain how a unified approach to commerce and retail media is helping brands drive better performance with greater efficiency.