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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutes2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
8 minutesEverything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
5 minutesHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
6 minutesImprove ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
2 minutesThe CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
5 minutesTest & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
3 minutesPacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers
Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd
8 minutesHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutesOverview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutesCriteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
4 minutesPacvue Expands Sponsored Advertising to 7 Additional Retailers
Pacvue now supports sponsored product advertising on Ulta Beauty, Shipt, FreshDirect, Meijer, CVS, Staples, and Macy’s.
3 minutesPacvue Empowers Campaign Management and Optimization for Amazon DSP
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.
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