About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
Prime Day Levers and Strategies for 2022
Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.
4 minutesHow to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
4 minutesHow to Optimize Your Full eCommerce Business for Amazon Prime Day
This post is filled with ways to optimize your full eCommerce business from a content and promotional aspect for Amazon Prime Day 2022.
2 minutesNew Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
5 minutesHow to Create High Converting Product Pages on Amazon
One of the most efficient ways to increase conversions is by having fully optimized product detail pages. This post is about how to create high converting product pages on Amazon.
Guide: How to Win the Amazon Buy Box
The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed […]
How To Optimize Your Full eCommerce Business for Prime Day
How to find (and fix) gaps in your product detail pages, inventory best practices to reduce out-of-stock issues, how to prepare your entire eCommerce team for Prime Day, and more.
4 minutesUncovering More Omnichannel Opportunities in 2022
In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.
How To Create World Beating Conversion Rates Through Sales Persuasion Techniques
8 sales persuasion methods to apply to your Amazon product pages and why conversion rate optimization is critical to your financial success.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Bloomberg Technology Interview: April 2022
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.
3 minutesPacvue Wins Three Stevie® Awards in 2022 American Business Awards®
We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.
Awards & Recognitions
