About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
3 minutes
January 17 Weekly Retail Roundup
Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard
4 minutes
January 10 Weekly Retail Roundup
Catch up on this week’s news, including Amazon expanding its ad tech services, CES 2025 key takeaways, and Albertson's newly available API.
4 minutes
December 20 Weekly Retail Roundup
Catch up on this week’s news, including Super Saturday expects massive engagement, Retail Media aims for standardization, and Amazon Workers organizing a historicstrike around the holidays.
9 minutes
Pacvue’s 2024 Year in Review: Innovation That Meets the Pace of eCommerce Change
See how Pacvue has grown, innovated, and adapted, across every facet of Commerce in 2024 in our year in review.
4 minutes
December 13 Weekly Retail Roundup
Catch up on this week’s news, including Kroger and Albertson's merger falling apart, Omnicom and IPG announce their own merger, and Amazon begins selling... cars?!
5 minutes
Share of Voice is Offered By Instacart – What Does This Change?
Instacart recently launched their Category Share of Shelf metrics, giving additional insights into how brands perform against their competition. What else can SOV accomplish for Instacart sellers, and how much further can the metric go?
2 minutes
Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart
Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]
NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment CHICAGO and LOS ANGELES, Dec. 09, 2024 (GLOBE NEWSWIRE) — NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance […]
3 minutes
NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies
NIQ, the world’s leading consumer intelligence company, and Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced a strategic alliance that enables brands and retailers using the Pacvue platform to access the most accurate and granular data-driven insights to boost the reach and depth of holistic e-commerce strategies. The […]
5 minutes
December 6 Weekly Retail Roundup
Catch up on this week’s news, including Walmart's acquisition of VIZIO, Cyber 5 results, and Amazon's upgrades to their DSP advertising efficiency
6 minutes
Entering “The Maitrix” – Harnessing AI for Retail Media
In the recent webinar series by firstmovr, "The Maitrix", brought together retail media experts to discuss the impact of AI on our industry. We break down the most important takeaways from their third iteration.
4 minutes
5 Takeaways from IAB’s Connected Commerce Webinar – Data Collaboration & Incrementality
Expert panelists across retail media unravel the intricacies of Data Clean rooms, Incrementality measurement methods, and how both of these measurement tools are changing our industry
Awards & Recognitions
