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About the Author

Pacvue

Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.

Retailer News
Read time 2 minutes
July 26, 2022

Pacvue Named 2022 Sammys Award Winner for Organization of the Year

Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.

[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights

Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”

Strategy & Trends
Read time 6 minutes
July 25, 2022

7 Best Practices for Successful Walmart Advertising

This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.

Amazon Marketing Cloud: Measuring to Win

Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.

Reports
July 21, 2022

Prime Day 2022 CPC Report

This report uncovers: ‍ Fill out the form to the right for insights such as: ‍ …and more! Fill out the form and download it today. ‍ The data included in this Prime Day 2022 CPC Report was sourced from Pacvue’s proprietary Amazon keyword tracking database, which includes data from hundreds of advertisers across small, […]

Q2 2022 CPC Report: Amazon, Walmart, & Instacart Performance Data

Learn the latest Amazon, Walmart, and Instacart advertising performance data.

Data & Insights
Retailer News
Strategy & Trends
Read time 6 minutes
July 18, 2022

Key Insights and Tips from Amazon Prime Day 2022

Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.

Reports
July 15, 2022

Q2 2022 CPC Report

Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies.   Our Q2 2022 […]

Product Updates
Retailer News
Read time 3 minutes
July 11, 2022

Announcing General Availability of Pacvue for Kroger On-site Advertising

Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.

Product Updates
Read time 3 minutes
July 7, 2022

Announcing Pacvue Commerce and Advertising Integration

Pacvue brands can now utilize the only solution in the market that fully integrates Advertising and Commerce for Amazon—Sales, Operations, Supply Chain, Finance, and Commerce.

Strategy & Trends
Read time 6 minutes
July 1, 2022

Top 5 eCommerce Analytics Tools for Growth in 2022

Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.

Exclusive First Look: Kroger and Pacvue Expand with On-site Advertising

Kroger advertising: how to get started on product listing ads on Kroger eCommerce sites through Pacvue.

Awards & Recognitions

Amazon AdTech Reseller Badge