Sleigh the Season with Connected Commerce Strategies

Pacvue’s Holiday Headquarters provides the merriest of insights, tips, and effective strategies to boost conversions, win your category and drive sales this holiday season and beyond.

Your one-stop shop for winning tips & tricks

Adobe Analytics is expecting another record-breaking holiday season this year, with estimated spend up to $240.8B – an 8.4% increase from the 2023 holiday shopping period. With competition likely to hit new heights, driven by increased discounting and a rise in mobile shopping, eCommerce teams need to carefully plan their full-funnel strategies.

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Jolly Holiday Playbooks

2024 Prime Day Benchmark Report

Explore performance data from Amazon Prime Day 2024 in our benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category.
With in-depth data and benchmarks provided, you can dive into July’s Prime Day results as you evaluate strategies for upcoming tentpole events.

Jolly Holiday Playbooks

2023 Cyber 5 Unwrapped Report

2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October.
Uncover the key performance drivers from last year so you can fold them into 2024 planning.

2024 Prime Big Deal Days Prep Guide

Amazon Prime Big Deals Day is the official kickoff of the holiday shopping season, providing an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers.
Prime Day Checklist: Key items to review, optimize, and setup before, during, and after Prime Day. Set expectations with CPC, ROAS, and DSP eCPM benchmarks from the last three July Prime Day events, along trends to expect by each metric.

Seasonal Shorts for Driving eCommerce Success

Explore our video library for quick snippets and shorts, all about tentpole event insights, strategies and insights as you look ahead to the Cyber 5 rush of 2024!

Gift Guide: 5 Strategies for Cyber Success

Sleigh your Goals with a Full Funnel Approach

Don’t look at tentpole events as a one-time shopping period. Use them as an opportunity to build value throughout the entire customer lifecycle. Customers who are exposed to streaming TV (STV), DSP and Sponsored Product (SP) ads are more than 10x more likely to convert than customers who only see a Sponsored Product ad.

Hot Tip: “We recently activated Pacvue’s AMC Shopping Insights visualization for our clients. With this view, we are building our holiday strategy around New to Brand Gateway ASINs plus products that drive higher Customer Lifetime Value.” – Becky Durbin, VP of E-Retail @ Labelium

Sleigh your Goals with a Full Funnel Approach

Hot Tip: “Create lookalike audiences of your purchasers and subscribers for DSP to ensure that you are getting ahead of your ideal customer persona in the lead up and during a tentpole event.” – Ross Walker, Sr Paid Media, Team Lead @ Acadia

Spread More Joy with AMC Insights and Lookalike Audiences

Tap into highly targeted audiences to increase performance during the ultra competitive holiday season, utilizing the granularity and power of first-party data from Amazon Marketing Cloud (AMC).

Hot Tip: “Look at your hourly sales trends from previous events to see when there are demand peaks. Make sure that you are in budget and winning paid share of voice during these periods.” – Ross Walker, Sr Paid Media, Team Lead @ Acadia

Enhance your Scheduling with a Dayparting Strategy

During 2023’s Cyber 5 period, effective dayparting saw prioritized spending aligning with peak sales from 7-8 am PST. The subsequent slowdown in conversion rates suggests shoppers favored morning hours for deal shopping.

Hot Tip: “Pacvue’s Automated Rules and Budget Manager are essential for managing campaigns during major shopping events. With the ability to customize daily ad spend for an entire month and set hourly bid / budget rules, we can wake up on event day mornings confident that our campaigns are allocated appropriately.” – Becky Durbin, VP of E-Tail, Labelium

Plan Ahead but Prepare to be Flexible

Consider learnings from past tentpole events and align on your goals, objectives and sales plans ahead of the event, but be prepared to make adjustments several times a day to your strategy and tactics and have incremental budget approved and ready to deploy.

Hot Tip: Insert your advertised ASINs into Pacvue’s Brand Audit tool and identify what areas of your ASINs PDP page need to be improved in preparation for Q4. This audit can be run portfolio-wide against a target Return on Advertising Spend (ROAS) or Advertising Cost of Sale (ACoS).

Deck the Digital Shelves to Ensure Retail Readiness

The retail readiness of your advertised ASINs is foundational to success year-round but is even more critical during Q4. To maximize sales from the increased Q4 traffic, advertisers want to make sure their product detail pages (PDPs) are built to convert.

Ready to learn more? Check out our recent articles

Measuring Incrementality in Retail Media for Holiday Season Campaigns

4 Ways that Incrementality Measurement Drives Better Retail Media Performance

Winning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue

2023 Cyber 5 Unwrapped CPC Report

Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Q4 2023 CPC Report: Retail Media Benchmarks

The Best Features to Deploy this Holiday Season

Ensure you’ve utilized these powerful features that easily boost performance this year.

Commerce Promotions

Drive better performance from promotions, by viewing all promos, including Lightning Deals & Prime Day Deals, in one calendar view within Pacvue’s Commerce Solution. Analyze performance and prove effectiveness by comparing the lead in and lead out periods.

Live Ad Momentum

Centralize your campaign management during major sales events like Black Friday with Live Ad Momentum. This feature allows for comprehensive tracking of different product campaigns, offering a singular view to monitor performance, set strategic targets, and adjust in real-time.

Review AI

Audit your brand’s reviews along with your top competitors’ reviews to identify trends impacting your commerce and advertising strategy and action on insights that may improve your tentpole performance, such as optimizing a Product Detail Page.

Revenue Recovery

Pacvue’s Revenue Recovery service will help recoup any revenue that is inevitably lost due to the reconciling of Amazon invoices and managing disputes after a busy sales period. Our AI-powered service leverages a blend of proprietary technology and industry expertise to help clients identify and correct accounting errors.

Daypart Analytics for Share of Voice (SOV)

Pacvue’s Daypart Analytics provides granular, hourly-level Share of Voice (SOV) data for brands and ASINs. By combining keyword performance with hourly SOV insights, users can optimize their dayparting strategies, enhancing visibility and competitiveness. This feature enables users to make more precise, time-sensitive marketing decisions and increase overall campaign performance.

See Pacvue’s Platform in Action

See how we power holiday & tentpole growth for 70,000+ brands and agencies

Results

79%

increase in return on ad spend

Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue

By leveraging Pacvue’s technology with the strategic insights from the team at Performics, we have seen significant improvements in our Amazon performance. Utilising this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.
Nestlé Purina for Amazon

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Results

140%

increase in sales

Learn how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce

Publicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal

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How Reckitt boosted sales and increased ROAS with Amazon Marketing Cloud's advanced targeting and segmentation

Results

91%

increase in return on ad spend

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Leveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt’s success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon

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Results for Colgate

Total purchase rates & ROAS increase

Learn how Colgate, GroupM and Pacvue utilized AMC Audiences for Prime Day success

“In this case, AMC Audiences functionality was announced in May, just two months before Prime Day.  We adopted the feature immediately and built a robust customization tool and AMC audience template to make it easy for customers like GroupM to execute their custom strategy for Colgate.” - Melissa Burdick, President of Pacvue
Sabra for Amazon

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Results

72%

increase in return on ad spend

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

By using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart

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