Sleigh the Season with Connected Commerce Strategies
Pacvue’s Holiday Headquarters provides the merriest of insights, tips, and effective strategies to boost conversions, win your category and drive sales this holiday season and beyond.
Your one-stop shop for winning tips & tricks
Adobe Analytics is expecting another record-breaking holiday season this year, with estimated spend up to $240.8B – an 8.4% increase from the 2023 holiday shopping period. With competition likely to hit new heights, driven by increased discounting and a rise in mobile shopping, eCommerce teams need to carefully plan their full-funnel strategies.
Gift Guide: 5 Strategies for Cyber Success
Sleigh your Goals with a Full Funnel Approach
Hot Tip: "We recently activated Pacvue's AMC Shopping Insights visualization for our clients. With this view, we are building our holiday strategy around New to Brand Gateway ASINs plus products that drive higher Customer Lifetime Value." – Becky Durbin, VP of E-Retail @ Labelium
Spread More Joy with AMC Insights and Lookalike Audiences
Enhance your Scheduling with a Dayparting Strategy
Plan Ahead but Prepare to be Flexible
Deck the Digital Shelves to Ensure Retail Readiness
The Best Features to Deploy this Holiday Season
Ensure you've utilized these powerful features that easily boost performance this year.
Commerce Promotions
Drive better performance from promotions, by viewing all promos, including Lightning Deals & Prime Day Deals, in one calendar view within Pacvue's Commerce Solution. Analyze performance and prove effectiveness by comparing the lead in and lead out periods.
Live Ad Momentum
Centralize your campaign management during major sales events like Black Friday with Live Ad Momentum. This feature allows for comprehensive tracking of different product campaigns, offering a singular view to monitor performance, set strategic targets, and adjust in real-time.
Review AI
Audit your brand's reviews along with your top competitors’ reviews to identify trends impacting your commerce and advertising strategy and action on insights that may improve your tentpole performance, such as optimizing a Product Detail Page.
Revenue Recovery
Pacvue's Revenue Recovery service will help recoup any revenue that is inevitably lost due to the reconciling of Amazon invoices and managing disputes after a busy sales period. Our AI-powered service leverages a blend of proprietary technology and industry expertise to help clients identify and correct accounting errors.
Daypart Analytics for Share of Voice (SOV)
Pacvue’s Daypart Analytics provides granular, hourly-level Share of Voice (SOV) data for brands and ASINs. By combining keyword performance with hourly SOV insights, users can optimize their dayparting strategies, enhancing visibility and competitiveness. This feature enables users to make more precise, time-sensitive marketing decisions and increase overall campaign performance.
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