The Funnel Unwrapped
Get the complete playbook on winning the 2026 holiday season with full-funnel strategy across all channels.
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Proven framework for 4 stages of holiday success
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Specific tactics for awareness, consideration, conversion, and retention
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Real performance data from 2026 holiday campaigns
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Channel-specific optimization strategies for Amazon, Walmart, TikTok, and owned channels
Download the 2026 Holiday Unwrapped Guide
The Best Features to Deploy this Holiday Season
Ensure you’ve utilized these powerful features that easily boost performance this year.
Commerce Promotions
Orchestrate holiday deals across all your retail channels in one calendar. Track ROI by promotion depth, margin, and attributed sales so you know which discounts drive volume and which just erode margin when peak season hits.
Live Ad Momentum
Monitor real-time ROAS, CPCs, and inventory signals across every campaign. Adjust bids and budgets by the hour, not the day, to capitalize on shopping surges and protect margin when velocity dips.
Review AI
Spot review velocity spikes before they become reputation crises. Surface conversion blockers and messaging opportunities across your own and competitors’ listings. Critical when customer attention is scarce.
Budget Manager
Set promotion, event, and lead-out budgets for the whole season, then let Pacvue pace delivery automatically. No mid-sale scrambles or burnt budgets before the rush peaks.
Inventory & Availability
Pause campaigns instantly when SKUs run low or go OOS, then re-enable the moment stock returns. Let holiday shoppers find you, not your competitors.
Dayparting & Share of Voice
Concentrate spend during peak conversion windows by hour. Hold top-of-search positioning when holiday shoppers are buying. Dial back when they’re sleeping.
Competitive Monitoring
Track competitor promotions, pricing, and ad spend in real time. Know what you’re up against and adjust your strategy before the shopping surge hits.
Retail Readiness
Align your advertising velocity with supply. Ensure your catalogs, eligibility, and buy box readiness match your media commitment so you capture demand, not just clicks.
Delivering outcomes at scale
All case studies
L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS — ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings for stronger performance.
To accelerate new-to-brand growth across Japan’s top retail media platforms, Itsumo deployed Pacvue as its AI-powered commerce OS — integrating Sponsored Ads, Amazon DSP, and AMC to remove SQL bottlenecks and activate audiences at speed.
With Pacvue’s Commerce Operating System, Revlon’s Mitchum brand and Horizon Media connected media investment with real-time commerce signals to shift from reactive adjustments to proactive, full-funnel Amazon growth.
Perdue expanded beyond search into Walmart Connect’s Onsite Display ecosystem with Pacvue, using AI-driven budget management, Share of Voice analytics, and full-funnel targeting to unlock new customer growth at scale.
By syncing Pacvue’s Commerce and Advertising solutions, Duracell implemented profitability-aware automation — including Net PPM%, Buy Box, and inventory rules — to protect margins and drive measurable revenue growth on Amazon.
WPP Media used Pacvue’s Automated Rules to optimize Amazon Ads for Mars in Saudi Arabia — dynamically adjusting bids against target ROAS and eliminating wasted spend to drive outsized sales growth and category penetration.
Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
Experience the future of connected commerce.
Discover how Pacvue empowers teams to activate, optimize, and scale Amazon growth from one mission control.