To scale new customer growth in Japan, Itsumo—a collective of professionals dedicated to accelerating growth in EC and D2C sectors—needed more than tactical optimization Supporting brands across Japan’s leading retail media platforms, the team required a unified, full-funnel strategy powered by intelligent automation.
With Pacvue, Itsumo integrated Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC) insights into a single AI-enabled workflow. Within this framework, the team leveraged Pacvue Agent’s audience building capabilities to remove SQL bottlenecks and accelerate AMC-driven activation. This unlocked faster insight-to-execution cycles, strengthened Share of Voice (SOV), and drove measurable growth in both sales and new customer acquisition during the Prime Member Appreciation Sale.
+76%
Increase in NTB Customers
+124%
Increase in sales
+20%
Increase in Share of Voice
200+
Hours save in operational preparation for Prime Member Appreciation Sale
The Challenge
As performance scaled, Itsumo needed greater coordination between Sponsored Ads and Amazon DSP to drive new customer growth during the Prime Member Appreciation Sale.
- Channel roles were not clearly differentiated
- Share of Voice on priority keywords required strengthening during key promotional periods
- Manual processes slowed reporting and optimization cycles
In addition, fully leveraging Amazon Marketing Cloud (AMC) posed a structural constraint. Building advanced AMC audience queries required significant manual SQL development and long turnaround times. This limited the team’s ability to operationalize deeper measurement insights and activate AMC-driven audiences at speed, particularly during high-pressure promotional windows.
To drive new customer growth at scale, the team needed clearer full-funnel alignment and a way to unlock the full value of AMC without SQL bottlenecks.
Before Pacvue Agent, building AMC audience queries required significant and time-consuming SQL development effort that often delayed activation. With Pacvue Agent, we accelerated how we translate key business challenges into measurable action, saving 200+ hours as we prepared for the Prime Member Appreciation Sale.
The Solution
Itsumo positioned Pacvue as its AI-powered retail media operating system, integrating Sponsored Ads, Amazon DSP, and AMC insights within a single workflow. Within that framework, Pacvue Agent played a critical role by streamlining AMC audience building and accelerating activation.
Full-Funnel Activation
Rather than optimizing channels independently, the team aligned investments across the funnel. Sponsored Ads harvested high-intent demand, while DSP campaigns were deployed to win customers from competitor brands and acquire new-to-brand audiences.
Pacvue Agent-Driven AMC Audience Building
Pacvue Agent removed a critical bottleneck in Itsumo’s AMC workflow. Prior to Agent, developing advanced AMC audience queries required significant manual SQL development, limiting the team’s ability to fully operationalize deeper measurement insights at speed.
This constraint often delayed audience activation and reduced the impact of AMC-driven strategies during key promotional periods.
With Pacvue Agent’s audience building capability, Itsumo translated business questions into AMC-ready SQL more efficiently, enabling faster audience creation and activation within DSP campaigns. By reducing the SQL dependency and shortening turnaround times, Agent helped unlock more value from AMC during Prime Member Appreciation Sale periods.
Structured Visibility and Intelligent Optimization
Using Pacvue’s tagging framework, Itsumo organized campaigns by strategic objective and monitored ad spend, sales, and SOV performance in real time. This combination of automation and structured governance delivered real-time visibility into performance drivers and accelerated the improvement cycle.
By consolidating execution, analytics, and AI-powered intelligence with Pacvue, Itsumo reduced reliance on manual processes and transitioned to a scalable, intelligence-led growth model.
Results
Itsumo’s integrated approach delivered measurable business and operational impact.
By optimizing across the funnel, integrating AMC insights, and reducing manual complexity, Itsumo strengthened competitive positioning while significantly accelerating new customer growth.
Awards & Recognitions
