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Dive deep into commerce expertise

Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Guides
May 20, 2022

Guide: How to Win the Amazon Buy Box

The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed […]

Reports
April 15, 2022

Q1 2022 CPC Report

How can your eCommerce brand stay ahead of the competition amidst long-term supply chain issues, budget conscious consumers, and regularly changing ad features and strategies? Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category.   For the first time, Pacvue […]

Reports
January 18, 2022

Q4 2021 Walmart & Instacart Benchmark Report

More advertisers than ever are expanding their eCommerce advertising into new marketplaces. Does your 2022 eCommerce ad strategy include Walmart and Instacart? Whether you rode the wave of eCommerce growth the past couple of years or are just beginning to experiment with Walmart and Instacart, understanding the differences between these marketplaces and Amazon is critical. […]

Reports
January 14, 2022

Q4 2021 CPC Report

How did eCommerce sales measure up in 2021 as compared to last year with the COVID-19 pandemic? With a list of big retail moments for brands to end the year, 2021 was a year of volatile growth for eCommerce advertising, especially in Q4. In our “Q4 2021 CPC Report”, you will discover the newest shift […]

Reports
December 7, 2021

2021 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, […]

Guides
November 4, 2021

2022 Planning Guide

With 2022 quickly approaching, brands are facing heightened challenges in areas such as supply chain and commodity prices, causing out-of-stock issues, declining profit margins, and general headaches. Meanwhile, the retail media industry is booming like never before. Gopuff and eBay launched new sponsored ad offerings; Amazon and Instacart are leaning into display ad types; and […]

Reports
October 13, 2021

Q3 2021 CPC Report

As reopening plans in the US remain in an uncertain environment, brands faced heightened challenges in two other areas in Q3 2021. First, supply chain disruptions continue to cause headaches, both in terms of shipping times and the increased cost associated with logistics. Second, increased commodity prices are diminishing profit margins. As a result, we […]

Guides
August 4, 2021

Retail Media Flight Plan

For some, 2021 will be remembered as the year NASA landed the Perseverance rover on Mars and successfully conducted the first powered flight on another planet with the helicopter Ingenuity. Others may remember 2021 as the year the richest man in the world took an 11-minute trip to space. 🚀 You have more ambitious goals. For you, 2021 […]

Reports
July 13, 2021

Q2 2021 CPC Report

This report uncovers: ‍ …and more! Fill out the form and download it today.

Reports
June 29, 2021

Prime Day 2021 CPC Report

Results from Amazon Prime Day 2021 This report uncovers: ‍ …and more! Fill out the form and download it today.

Guides
June 25, 2021

How to Build the Perfect Product Detail Page

Amazon UK, France, and Germany During the 1st quarter of 2021, Amazon’s sales grew faster internationally than they did in North America, with International revenue is up 60% year over year, while North America revenue climbed 40%. And with over 390 million inhabitants in Amazon’s eight European marketplaces, the markets are comparable to North America […]

Guides
June 24, 2021

Walmart Fast Start Guide

10 Quick Wins On Walmart Pacvue partnered with OneSpace, Profitero, and firstmovr on a series of fast start guides for different retailers and marketplaces. In this Walmart Fast Start Guide, we covered six important “p”s you need to know to win on Walmart: proposition, platform, presence, promotion, performance, and proficiency. Fill out the form and […]

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