Tag: Strategy & Trends
The Pet Economy in Europe: Market Trends and Insights for 2025
The European pet industry is undergoing rapid expansion, projected to reach $131.3 billion (€121.6 billion) by 2025 and exceed $164.7 billion (€152.5 billion) by 2030, making up nearly a third of the global pet market. This growth presents a massive opportunity for pet brands and agencies looking to leverage retail media networks (RMNs) such as Amazon, […]
1 minuteInside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster
In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact.
6 minutesEU Commerce Deep Dive Series: Spain Trends & Insights
Spain is a significant player in the global eCommerce landscape, boasting a population of over 47 million and a rapidly developing digital infrastructure. The Spanish eCommerce market presents substantial opportunities for brands and agencies aiming to enhance their online presence. This article will examine the key trends, challenges, and opportunities shaping Spain’s eCommerce sector, as […]
1 minuteInside Retail Media: 1-on-1 with GroupM’s Sam Bukowski
In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.
4 minutesWalmart Onsite Display and the New Age of Retail Media
Create, manage, and optimize onsite display campaigns directly through Pacvue’s integration with Walmart Connect’s latest ad innovation: Walmart Onsite Display Advertising!
6 minutesGetting Started with Walmart Onsite Display: The Ultimate Guide for 2025
Learn how to get started with Walmart Onsite Display campaigns, now available in Pacvue's platform.
1 minuteInside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
4 minutesMastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy. The market is anticipated to reach $196 billion […]
4 minutesHow to Get More Retail Media ROI with the Right Partners
Discover the 4 key strategies for driving sustainable retail media ROI in this actionable, expert-led blog post.
3 minutesFebruary 7 Weekly Retail Roundup
Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.
11 minutesBest Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.
3 minutesJanuary 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
Awards & Recognitions
