Perdue is a leading U.S. protein brand with a strong legacy at Walmart. As competition intensified in the frozen fully cooked category, the brand recognized that continued growth would require going beyond lower funnel search.
By partnering with Pacvue and Walmart Connect, Perdue executed a disciplined expansion into full-funnel media. This approach scaled investment across Sponsored Search and Onsite Display while maintaining strong returns. Powered by Pacvue’s advanced automation, budget intelligence, and AI driven optimization, the brand delivered meaningful lift in new to brand acquisition, accelerated sales growth, and strengthened organizational confidence in display as a long-term growth lever.
+80.6%
Increase in Sales
+31%
Increase in New to Brand Buyers
+280%
Increase in New to Brand Sales
The Challenge
The team at Perdue faced three interconnected challenges:
- Search heavy investment constrained Perdue’s ability to reach and engage new to brand shoppers as category competition increased.
- Key categories such as frozen fully cooked and ready to eat were becoming saturated. Search only strategies were getting more expensive and were delivering diminishing incremental impact.
- Leadership required that any increase in investment maintain clear performance accountability. Perdue needed to prove that scale could be achieved without eroding return on ad spend.
To move forward, the brand needed a smarter, more automated approach that could unlock incremental growth while maintaining efficiency.
We wanted to understand how expanding our investment beyond Search into Walmart Connect’s Onsite Display ecosystem could elevate both our digital and total sales performance. The result was a massive success, we saw significant growth and stronger connections with Walmart shoppers. Walmart Connect’s platform, combined with Pacvue’s automation and optimization tools, allowed us to activate our creative strategy with precision; pairing high-intent targeting, smart bidding, and data-driven insights to deliver measurable business impact.
The Solution
Perdue partnered with Pacvue and Walmart Connect to design and activate a customized strategy that enabled full-funnel expansion while maintaining control and confidence.
- AI Driven Planning and Budget Intelligence: With Pacvue’s Budget Manager, Perdue dynamically allocated spend across frozen fully cooked, ready to cook, and ready to eat portfolios. Pacvue’s AI guided budget distribution in real time, balancing scale and efficiency across categories with different margin and demand profiles. This ensured growth in high pressure segments without disproportionate ROAS impact.
- Automation at Scale: Pacvue’s Automation Rules were deployed in multiple phases to support controlled scaling. Dayparting based rules reduced CPCs during lower traffic hours while preserving performance during peak shopping periods. Performance based rules increased bids on top converting placements and devices, ensuring spend flowed toward shoppers most likely to convert. Budget pacing rules helped campaigns stay in budget longer and capture incremental demand throughout the day. Together, these automations replaced manual optimization with always on, data driven decisioning.
- Advanced Insights and Competitive Intelligence: Pacvue’s Campaign Tagging and Share of Voice analytics gave Perdue clear visibility into performance by media type, placement, and geography. Pacvue enhanced Walmart’s Share of Voice reporting to surface regional gaps and competitive weaknesses on high value search terms. These insights allowed the team to reallocate spend toward areas with the highest incremental opportunity.
Results
Pacvue enabled Perdue to scale investment significantly while delivering strong results across efficiency, growth, and customer acquisition.
Awards & Recognitions
