BetterBody Foods established a strong presence on Amazon but looked to capitalize on the growing eCommerce market by improving Instacart ads performance, as well as on other online grocery channels. BetterBody Foods’ advertisers needed a way to manage eCommerce campaigns across multiple marketplaces while setting more granular benchmarks and rules. Using Pacvue’s advertising automation capabilities, BetterBody Foods increased ROAS by 28%.
+28%
increase in ROAS
-27%
decrease in CPC
The Solution
Using Pacvue’s keyword research, rule-based optimization, dayparting, and Share of Voice tools, BetterBody Foods created campaign groupings based on brand, and then further segmented by branded, category, and competitor keyword targeting. The main goal of working with an eCommerce ad management tool was to increase ROAS on Instacart to more efficiently spend in this growing platform.
- Identified New Opportunities With Keyword Research for Increased Sales
- Launched Automated, Rules-based Keyword Optimization for Higher ROAS
- Managed Ads Across Multiple Marketplaces For Maximum Efficiency
Pacvue’s platform is a great solution for any CPG brand looking to maximize results for marketplace advertising efforts. They are constantly adding additional features and supporting additional e-commerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SAAS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.
Results
BetterBody Foods’ main priority was to improve Instacart performance as part of their larger eCommerce ad strategy. This required robust, custom reporting and campaign management tools to maintain separate but complementary ad strategies on Amazon, Instacart, and Criteo. Pacvue’s precise automation and flexible reporting helped scale up their ad campaigns without sacrificing performance or intelligence.
As a result, BetterBody Foods improved:
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