2025 Cyber 5 Retail Media Benchmark Report: Explore how brands invested, performed, and adapted across major U.S. retailers during the peak holiday shopping window.

About the Author

Pacvue

Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

Strategy & Trends
Read time 5 minutes
February 9, 2024

The Super Bowl, Amazon, and the Evolving World of Advertising

We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]

October

Ad Tech Tokyo 2024

Will you be at Ad Tech Tokyo? Schedule a meeting with us to see our latest capabilities on Amazon, Walmart, Instacart, and other marketplaces.

October

Amazon Unboxed US 2024

Will you be at the Amazon Unboxed US? Schedule a meeting with us to see our latest capabilities on Amazon.

CPG brand boosted sales by 37% with DoorDash Ads using Pacvue’s Dayparting
Budget Manager
CPG
Dayparting
DoorDash

CPG brand boosted sales by 37% with DoorDash Ads using Pacvue’s Dayparting

Learn how a CPG brand partnered with Pacvue to accomplish its goal of boosting sales on DoorDash while maintaining profit margins.

Hardline brand recaptured nearly $2M in leaked revenue with Pacvue's Buy Box Monitoring
Buy Box Monitoring
Commerce Automation
CPG

Hardline brand recaptured nearly $2M in leaked revenue with Pacvue’s Buy Box Monitoring

Pacvue's Buy Box monitoring led to a 12% increase in Buy Box ownership and prevented $1.7M million in lost revenue for a top hardline brand.

CPG brand saves time and prevents revenue leakage with Pacvue Commerce
Buy Box Monitoring
Commerce Automation
Health & Wellness
Revenue Recovery

CPG brand saves time and prevents revenue leakage with Pacvue Commerce

Health & Wellness brand leverages Pacvue's ticket automation to increase resolution time and prevent revenue leakage.

The Beech-Nut Nutrition Company's optimized ad campaigns resulted in 66% increase in sales
Bid Multiplier
CPG
Walmart Connect

The Beech-Nut Nutrition Company’s optimized ad campaigns resulted in 66% increase in sales

How Beech-Nut Nutrition increased sales with Pacvue's Bid Multiplier Rule.

How Merkle improved Cisco's ROAS on Amazon by 22%
Budget Manager
Dayparting
Networking Hardware

How Merkle improved Cisco’s ROAS on Amazon by 22%

Using Pacvue’s keyword research, rule-based optimization, dayparting, and budget pacing tools, Merkle helped Cisco to increase ROAS on Amazon.

How BetterBody Foods improved ROAS by 28% on Instacart 
Commerce Automation
CPG
Instacart Ads
Share of Voice

How BetterBody Foods improved ROAS by 28% on Instacart 

How BetterBody Foods improved ROAS on Instacart ads.

Nestlé Purina Maximizes Prime Day Sales with Pacvue
Budget Manager
Commerce Automation
Pet Food & Supplies

Nestlé Purina Maximizes Prime Day Sales with Pacvue

Nestlé Purina maximized Prime Day sales with Pacvue's Commerce Acceleration Platform.

Hisense increased Walmart Advertising ROAS by 71.8% with Pacvue
Commerce Automation
Consumer Electronics
Walmart Connect

Hisense increased Walmart Advertising ROAS by 71.8% with Pacvue

How Hisense increased ROAS & CVR with Pacvue's bid modifiers.

OneStone used Pacvue to improve purchase rate by 10x for Essentia Water
Amazon AMC
Amazon DSP

OneStone used Pacvue to improve purchase rate by 10x for Essentia Water

Using Pacvue and Amazon AMC, OneStone removed the silos in Essentia’s advertising strategy.

Awards & Recognitions

Amazon AdTech Reseller Badge