About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
4 minutes
Uncovering More Omnichannel Opportunities in 2022
In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.
How To Create World Beating Conversion Rates Through Sales Persuasion Techniques
8 sales persuasion methods to apply to your Amazon product pages and why conversion rate optimization is critical to your financial success.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Bloomberg Technology Interview: April 2022
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.
3 minutes
Pacvue Wins Three Stevie® Awards in 2022 American Business Awards®
We're proud to announce that Pacvue has won 3 Stevie® Awards from the 2022 American Business Awards, touting the company’s impressive growth trajectory and innovative leadership.
5 minutes
Make the Most of Amazon Marketing Cloud (AMC) Data
This post covers the data available through AMC, how Pacvue integrates with AMC and supports advertisers, and how AMC changes the bigger picture for advertisers.
Q1 2022 CPC Report: Helium 10 + Pacvue Performance Data
We’re bringing you Q1 2022 Amazon, Walmart, and Instacart advertising data from Pacvue and Helium 10 to help brands make sense of the current trends and key drivers in the retail media ecosystem. Summary What’s new with Amazon advertising? Pacvue’s President and Co-Founder, Melissa Burdick, is joined by Ben Aldern, Staff Data Analyst at Helium […]
5 minutes
Uncover Omnichannel Growth on Walmart and Amazon
Discover similarities and differences in bid adjustments between Amazon and Walmart, best practices to create a holistic strategy, and an intro into new ad capabilities on Walmart.
Uncover Omnichannel Growth on Walmart and Amazon
Learn unique attributes between the Walmart and Amazon marketplaces, best practices for growth & creating a holistic eCommerce strategy, and more. Summary The two retail giants Walmart and Amazon may have a lot in common, but their eCommerce marketplaces offer some distinct opportunities for sellers looking to reach new customers, grow market share, and increase […]
4 minutes
Shoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
4 minutes
Key eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 minutes
Pacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
Awards & Recognitions
