Amazon’s Retail Ad Service (RAS) is redefining where and how brands reach shoppers. Now, you can activate Sponsored Products on Macys.com powered by Amazon Ads technology and managed seamlessly within Pacvue’s Commerce Operating System.
Leaders from Pacvue, Amazon Ads, and Macy’s Media Network came together for an exclusive session on how brands and agencies can activate Sponsored Ads today to unlock incremental reach, efficiency, and performance this Q4 and beyond. If you missed the session or want to revisit key insights, here’s what we covered.
Exclusive Offer: Pacvue Fee Waiver: Pacvue is waiving fees through Q1, March 31, giving advertisers a zero-barrier opportunity to test, scale, and win with RAS.
How Amazon Retail Ad Service Works: Extend your proven Sponsored Products strategies from Amazon to premium retail destinations like Macy’s, reaching new audiences with the same performance power and precision.
Expand Into New Retail Channels: Explore how Macy’s Ads, powered by Amazon RAS, connects your brand with millions of high-intent shoppers and learn more about other retailers available through RAS including Zappos, Oriental Trading, iHerb, P. C. Richards and Weee!
Best Practices & Measurement: Learn how early adopters are optimizing bids, budgets, and targeting while measuring performance across both Amazon and Macy’s for a unified view of total ROI.
Value & Efficiency: Discover the tangible benefits of unified retail activation, scaling your reach while maintaining performance consistency, automation precision, and operational efficiency.
Live Pacvue Demo: We demonstrated how quickly and easily advertisers can launch and optimize Macy’s Ads within Pacvue, including: campaign setup, automation tools like Budget Manager, Dayparting, and Rules, and unified reporting dashboards that tie it all together
