Tag: Strategy & Trends
3 min readNew Repeat Purchase ROAS Widget in Pacvue
We are excited to announce the debut of our new Repeat Purchase Return on Ad Spend (ROAS) widget within the Pacvue Product Center.
3 min readWhat is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
3 min readTop Tips to Get the Most Out of Amazon Marketing Cloud
This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.
3 min readNew DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
3 min readHow Alcohol Brands Can Activate Retail Media
This blog is your guide to impactful advertising for your alcohol brand all year long.
3 min read4 Quick Tips to Help Grow Your eCommerce Brand
Looking to grow your business on Amazon? Sebastien Stanley-Jones, Director of Global Business Development at Accel Club, shares four quick tips to help grow your eCommerce brand.
4 min readAmazon DSP: How to Measure and Grow Its Impact on Your Sales
This guest post from e-Comas is all about Amazon DSP, one of the biggest, most talked-about topics in eCommerce advertising right now.
4 min readTime to Grade Your Amazon Search Homework Using Pacvue
The following is a guest post from David Hutchinson of Brainlabs on the 6 Pacvue modules that rock his world and make him work smarter, not harder.
2 min readLivestream on Amazon and Drive Sales for Your Brand
Livestreaming on Amazon brings interactive live video to the Amazon shopping experience. Drive awareness and consideration by introducing shoppers to your products.
3 min readGuide to Prioritizing Amazon Content Optimizations
When selling on Amazon, it’s crucial to prioritize your content optimization strategy to gain more qualified traffic that will ultimately lead to sales growth.
4 min readHow Aggregators Use Pacvue & Organize Campaigns to Improve ROAS
This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.
2 min readMoving from Single-Keyword Campaigns to Optimize at Scale
This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.
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