Tag: Retailer News
3 min readUsing Advertising and Commerce Integration to Effectively Manage Brands
Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.
3 min readHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
3 min readUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
3 min readKroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 min readPacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
4 min readKey Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
2 min readAnnouncing General Availability of Pacvue for Kroger On-site Advertising
Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.
3 min readInstacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
3 min readHow to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
2 min readNew Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
3 min readActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
2 min readUpdates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
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