Tag: Retailer News
8 minutes
How to Turn Amazon’s AMC Datasets into Real Insights
Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
Pacvue Becomes a Technology Partner for the Ads in ChatGPT Pilot, Announces Kepler as its Inaugural Agency Partner
Integration extends Pacvue’s AI-Powered Commerce Media OS into conversational AI advertising with Kepler as part of OpenAI’s pilot of ads in ChatGPT, giving brands unified cross channel management and closed-loop attribution across the fastest-growing platform in history.
Unlocking Smarter Commerce Media with Walmart Scintilla Data
Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes.
Pacvue Announces Activation of Walmart DSP
Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising. Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more […]
Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform
Through an integration with Epsilon Retail Media, brands can now activate, optimize and measure sponsored product campaigns on Tesco directly within Pacvue, alongside existing campaigns across other major retail marketplaces.
4 minutes
Amazon unBoxed 2025: What Amazon’s AI-Powered Future Means for Advertisers
Amazon’s annual unBoxed 2025 is bringing together thousands of advertisers, brands, and agencies to explore the future of retail media, innovation, and customer connection. The event is underscoring a clear message: commerce is evolving faster than ever, with data, measurement, and AI-driven optimization leading the way. From new agents to reports, this year’s announcements showcased […]
7 minutes
Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies
Walmart shoppers can now “Ask Sparky” to help them shop in a more efficient way. Sparky, Walmart’s new AI-powered super-agent (the smiley face icon in the app), supports the retailer’s goal to have ecommerce account for half its total sales in five years. Sparky’s purpose: grow digital sales by improving shopper experience and, in Walmart’s […]
Pacvue Launches Exclusive Pacvue Foundations Certification
SEATTLE, Sept. 24, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading Commerce Operating System, is proud to announce the launch of a new, exclusive virtual training program, Pacvue Foundations Certification. As ongoing commerce expansion disrupts long-standing media and marketing strategies, this initiative will give marketers and retail media professionals the fundamental knowledge and skills to excel. […]
Pacvue Named Winner of “Best Overall MarTech Solution” in MarTech Breakthrough Awards
This marks the second year in a row that Pacvue has been selected as a winner in the annual MarTech Breakthrough Awards program, taking home the award for Campaign Management Innovation in 2024 LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today […]
Pacvue Partners with Unlimitail, a Leading European Grocery Media Network, to Expand Retail Media Access Across Europe, Starting with Carrefour
Pacvue’s strategic partnership is the first of its kind with a top 3 European grocery retailer LOS ANGELES, July 23, 2025 (GLOBE NEWSWIRE) — Pacvue today announced a strategic partnership with Unlimitail, the retail media network serving over 35 leading retailers across Europe and Latin America. This collaboration will expand Pacvue clients’ self-service capabilities by enabling […]
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10 LOS ANGELES, June 02, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the integration of TikTok […]
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
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