Tag: Retailer News
Unlocking Smarter Commerce Media with Walmart Scintilla Data
Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes.
Pacvue Announces Activation of Walmart DSP
Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising. Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more […]
4 minutes
Amazon unBoxed 2025: What Amazon’s AI-Powered Future Means for Advertisers
Amazon’s annual unBoxed 2025 is bringing together thousands of advertisers, brands, and agencies to explore the future of retail media, innovation, and customer connection. The event is underscoring a clear message: commerce is evolving faster than ever, with data, measurement, and AI-driven optimization leading the way. From new agents to reports, this year’s announcements showcased […]
7 minutes
Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies
Walmart shoppers can now “Ask Sparky” to help them shop in a more efficient way. Sparky, Walmart’s new AI-powered super-agent (the smiley face icon in the app), supports the retailer’s goal to have ecommerce account for half its total sales in five years. Sparky’s purpose: grow digital sales by improving shopper experience and, in Walmart’s […]
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
1 minute
Inside Retail Media: 1-on-1 with Instacart’s Ali Miller
Instacart’s Ali Miller joins Pacvue’s Melissa Burdick to share winning retail media strategies and insights in this exclusive interview.
1 minute
Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
14 minutes
Honoring Women Leaders in Retail Media – Presented by Pacvue
In celebration of Women’s History Month, we’re honoring the women leaders driving innovation and breaking barriers in retail media and commerce.
1 minute
Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster
In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact.
1 minute
Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski
In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.
4 minutes
Walmart Onsite Display and the New Age of Retail Media
Create, manage, and optimize onsite display campaigns directly through Pacvue’s integration with Walmart Connect’s latest ad innovation: Walmart Onsite Display Advertising!
1 minute
Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
Awards & Recognitions
