Tag: Retailer News
1 minute
Inside Retail Media: 1-on-1 with Instacart’s Ali Miller
Instacart’s Ali Miller joins Pacvue’s Melissa Burdick to share winning retail media strategies and insights in this exclusive interview.
1 minute
Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
14 minutes
Honoring Women Leaders in Retail Media – Presented by Pacvue
In celebration of Women’s History Month, we’re honoring the women leaders driving innovation and breaking barriers in retail media and commerce.
1 minute
Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster
In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact.
1 minute
Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski
In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.
4 minutes
Walmart Onsite Display and the New Age of Retail Media
Create, manage, and optimize onsite display campaigns directly through Pacvue’s integration with Walmart Connect’s latest ad innovation: Walmart Onsite Display Advertising!
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign […]
1 minute
Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
2 minutes
Pacvue Unlocks New Benefits for Advertisers on Chewy Ads Platform
Discover the robust tools and features that advertisers can now leverage on Chewy in this practical, to-the-point blog post.
3 minutes
Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access […]
2 minutes
Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart
Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
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